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Guide to Branded Promotional Gifts
When birthdays or the holidays roll around and you need to give a gift to a client or one of your employees, why not use the gift-giving as an opportunity to promote your brand slightly. Quality branded promotional gifts ensure that the recipient feels valued and appreciated while offering your business an advertising venue.
Some of the most common gift-giving opportunities occur within your workforce. Birthdays, anniversaries, promotions and even going-away parties provide the company an opportunity to present a gift. Being generous with gifts boosts company morale and encourages employees to work even harder. After all, who doesn't want to be appreciated and valued? Giving gifts shows that this is the case.
Branded promotional gifts work well for employee gift-giving scenarios. A high-quality metal pen with the company logo, for instance, is something an employee will use often, and it can be given for a birthday, to celebrate a small promotion or for a one or two-year anniversary with the company. A classy desk clock, business card holder or a paperweight is something that makes your employee's workspace more functional. You can also buy gifts bearing your company logo intended for use in the recipient's home. Salt and Pepper shakers, candles, coasters, mugs and glasses all are needed or wanted in the home, and all can be created with your company's logo or name tastefully added to the design.
Your biggest customers and most valued clients also are candidates for branded promotional gifts. Those same useful items like coffee mugs, salt and pepper shakers, or candles work for clients just as well as for employees. Tasteful promotional clothing or a personalized tote bag can also work as a promotional gift for customers. A gift of wine with a personalized corkscrew also makes an excellent client gift for your most valued customers.
When purchasing branded promotional gifts, focus on the item and its usefulness more strongly than your company's logo on it. You want the recipient to feel that the gift is about them, not about your opportunity to market the company. This ensures that the item is valued, displayed and used. Elegant designs with small logos are ideal for this gift-giving venue.
