subject: Learn Internet Marketing: It's All About Your Customer's Buttons and Cycles [print this page] Learn Internet Marketing: It's All About Your Customer's Buttons and Cycles
If you've yet to earn a steady income from the Internet even after how many months (or years) of working so hard, it's time to face one hard-to-swallow pill: you don't know anything about MARKETING.Now we've all been there. After reading this book about affiliate marketing, you started implementing the internet marketing methods described therein. But all that work has made you doubting yourself, because despite your hard work, you've yet to see a steady stream of money heading towards you.Learning Internet Marketing: Did They Tell You About Your Customers?Most e-books about learn affiliate marketing are all high-fallutin' and fancy about article marketing, Web 2.0 marketing, etc., but they forget to tell you about the "marketing" part of Internet Marketing.What is marketing? It is the process that's used by companies to identify the customer, to keep the customer, and to satisfy the customer. Marketing is all about using meeting the perceived needs and wants of customers to stay profitable.Internet Marketing and offline marketing are not that different at all. In both cases, how much you earn depends on how well you sell. And you can only generate sales if you understand these things about your customers:* Your customers' needs and hot buttonsDo you understand why anyone would a guidebook on golf clubs rather than ask for recommendations from friends? For that matter, do you know what makes a person buy a particular product? What you should know is that most people are emotional buyers: they buy on an emotional response then justify the purchase AFTER they buy.Internet Marketers like Travis Sago break down "hot buttons" so well. If you're harping on a "hair on fire" problem, you're bound to make sales. In other words, people who are desperate will rush to buy the most relevant solutions to their problems.* Your customers' purchase life cycleAnother thing to keep in mind about customers is the customer purchase life cycle. The purchase life cycle involve:- Claiming someone's attention - Bring that person into your sphere of influence - Turn that person into a paying customer - Keep that person as a customer - Turn that person into a company advocateWhatever you do, make sure that your campaigns are carefully catered to the people in each step of the cycle. Working with this framework will actually make it easy for you to create your Internet Marketing campaigns.* The most important seasons in your customer's life Do you know which time of the year certain products are in season? Now we all know that Christmas trees sell very well right before Christmas, but how about for the products you're trying to sell? Do they touch an important time in your customer's life?What Makes Super Affiliates RichThe difference between a rich affiliate and a struggling affiliate all boils down to how well they understand their customers AND, more importantly, how well they employ copy writing techniques to press on their customers' hot buttons.
