subject: Yahoo became the most popular web site on the Internet [print this page] Yahoo became the most popular web site on the Internet
I know you don't have a millions per year to spend on advertising. Or do you? NO! But you can apply these concepts to your business on a smaller scale. That is if you use the right approach you can start with a few dollars.
How could you utilize paid advertising profitably?
It doesn't matter what you are marketing. Let say you are selling artwork at your web site.
But before you spend a lots and lots of money on advertising, there's something that you need to realize. And it's a basic concept you should be able to immediately agree with:
Let say you made $100 and all you pend $50 on advertising that's a good investment. You can't turn your original $50 ad into millions of dollars in profits. It's just a matter of developing a system that creates a profit, and then reinvesting your initial profits back into your business in order to further expand your advertising.
Let say that 1 out of every 100 visitors to your site buys artwork and you make a $50 profit. Do you see that any ad you buy which delivers more than 100 visitors to your site per $50 spent is a profitable investment?
You will need to keep of your ad to see if it either profitable or not, and you need to know which it is so you don't waste time and money.
Here's a somewhat simplistic strategy that you could use to get started:
You need to free or low-cost strategies to promote your web site. Through proper tracking of your site, determine the exact "value" of a visitor in terms of dollars and sense.
Use a combination of , generating initial traffic which will serve as a starting point. This is absolutely critical. Utilize paid advertising that proves to be profitable according to step 2, based on the value of a visitor and the number of visitors generated.
Through ongoing testing, tracking, and tweaking, try to increase the value of a web site visitor as well as response to your advertising. Repeat steps 2-4 as necessary - or forever.
The power of this scientific or mathematical approach to web site promotion is that once you have completed the steps you will have an almost automated advertising campaign that can literally send you all the traffic you need.
Rather than spending hours and hours each day promoting your site, you simply buy more advertising.
The bottom line is that there are only 24 hours in a day and there's only so much you can do during that time. Free advertising strategies can be effective, but normally, anything that's "free" is going to "cost" you time.
On the other hand, if you could spend $1,000 a day on advertising to make $1,000 a day in profits -- without spending hours doing it -- why wouldn't you just do that?
