subject: Group Buy Home Appliances Market, The Wind Blowing 10 People Can Enjoy The 7 Discounts - Gome, [print this page] Recently, Recently,
Appliance Retail
Business
States United States
Officially opened its first in Beijing
Group buy
Months off. Group buy for the development of home appliance market, Gome recently set up a large customer systems, and has successfully developed three thousand of the group users, on
Sell
Surged from less than 100 million yuan amount to 400 million yuan. This year
(2006) Country United States also plans to develop a large customer for more than 200,000 annual sales breaking 10 billion yuan.
According to report, the country to overthrow the United States during the month of the Group buy Group buy the concept of the past, 10 people can be buy, enjoy the highest preferential 7 fold. Group buy are also manufacturers according to their preferences with custom appliances, this "DIY ideal home appliances" can change the appearance of appliances bought by consumers are not satisfied with the situation very attractive to consumers. It is reported that China has with the United States
Haier
,
Hewlett-Packard
15 appliance manufacturers such as signing a 20 billion special orders for products
Contract
.
Group buy is only in recent years to introduce the concept of home appliances market, one caused by the introduction of the manufacturers, merchants and consumers together to respond to, and achieved fast development. Most businesses have set up a Group buy
Marketing Management
Department dedicated to buy, also brought a sharp rise in sales.
Suning
Advertisement
Propaganda Department official told reporters, Suning positive development in the home
Telecommunications
Loan-to-consumer, it also attaches great importance to the development of bulk purchases business. Group buy consumer participation can not only enjoy greater benefits, but also to become a VIP member of Suning, enjoy better service.
Paradise Development Group buy is a vital force in Beijing Wukesong shop, Yongle
Marketplace
Home appliances opened up the fourth floor of the procurement center, specializing in Group buy services. There are spacious and luxurious Group buy service area, a number of specialist Group buy consumer reception room, reception room walls of the service are posted on the Group buy rules. Reception staff reporter, said consumers are free to participate in Group buy a VIP member and enjoy Group buy discounts. General
Air conditioning
, Refrigerator,
TV
And other large appliances, can be based on the current price and then offer more than 100, increase the amount because of the number and products Group buy
Brand
And the different type of a relatively large difference. In addition, in order to better promote the Group buy to carry out activities to facilitate the participation of consumers buy, Wing-lok, the unit is still relying on Beijing to carry out the Group buy objects to participate in Group buy for the unit, the unit that the workers can enjoy the benefits.
Business so sought after, manufacturers are strongly pursuing. Last year
Chang
Group consumption order had a productive session, the group purchasing more than 2 billion yuan, engineering involving government, institutions, schools,
Hospital
Troops, hotels, entertainment and so on. Haier Group buy is also the promoter, in order to encourage buy, Haier has developed specialized services related to the preferential measures: on the sets of consumers to buy Haier products, the company has set up a consumer clubs, where a purchase of Haier products amounted to 8,000 yuan, or purchased within one day amount to 1 million families to buy Haier products accumulated up to 1.5 million consumers can join. Join the club for Haier, the purchase of products can enjoy the service times to extend a discount, and can regularly participate in activities organized by Haier, the same time, Haier has provided free by the club bulletin. In addition, Haier will be taken regularly from the Gold Club members, Gold members can enjoy more time not only "three
Package
"Service, and the purchased products can also enjoy the free life of home services.
Group buy activities now there are many ways that teams in the Group buy online collection, there is the form through the Group buy household electrical appliances exhibition sales, media
Organization
Audience participation. In addition, according to report, now mainly devoted to Group buy home appliances industry is also booming business sector, as in Group buy site activities are too numerous.
