subject: Internet Marketing Solution: The Basics of SEO [print this page] Internet Marketing Solution: The Basics of SEO
Anyone offering an Internet marketing solution will have to at least touch on SEO. SEO is at the base of all good Internet marketing campaigns and yet it is so misunderstood. While it is possible to stumble your way into good page ranking, knowing some basic SEO techniques will get you there faster.
What is SEO?
SEO is the most basic way you design your website, write articles, or write blogs to increase your search engine traffic. It actually stands for search engine optimization.
Start With Keywords
All SEO techniques revolve around keywords. These are the words that people will type in to the search engine to find your page. You have two basic types: keyword and long tail keywords.
For this article, the keyword could be
SEO techniques
Internet Marketing Solution
Keywords
Backlinks
Both of these words describe this article. Now some long tailed keywords could be:
Internet Marketing Solution: SEO Techniques
Basic SEO Techniques
Internet Marketing Solution: Keywords
Notice these are a bit longer and are a bit more specific. That is how long tailed keywords operate.
Working Keywords into Your Page
Once you decide on your keywords and long tail keywords, you will need to put them on your page. You cannot just put them in there at random. It must make sense or you will drive your customers away.
Additionally, if you use the keyword too much, the search engines will think your page is just spam. The general rule of thumb is less than 2%. Although, you can use your long tail keywords to attract more traffic.
Backlinks and Article Writing
When you write articles or blogs, you will want to link back to your main page. When you do this, you will get what is known as a backlink to your page. Ideally, you will want to use your keyword for that link.
Again, for this article we could hyperlink our webpage to any one of the keywords or long tail keywords listed above. Doing so would give us the link we need and a way for the reader to find our site.
Describe Your Images
Humans love images. They want to see the images, but search engine spiders cannot read images. Therefore, it is important to describe the images in words for the spiders. Not to mention, this practice helps all the visually impaired customers out there with screen readers. The images are a great idea but remember to describe them accurately for the spiders.
Content is King
All SEO techniques will talk about content being king. What this means is search engines want fresh and new content. Therefore, you need to continually put up more content for the spiders to read.
Many people add a blog to their page to make this easier. Blogs allow you to add fresh content and allow customers to ask questions and post comments, both of which keeps your site new.
Remember, these are the most basic SEO techniques. You will want to learn more as you progress with your own home business.
