subject: Auto Repair Marketing Myth Busted [print this page] For many shops their auto repair marketing consists of opening the doors in the morning. They believe the myth that if they simply show up every day and do good work that the public will beat a path to their door and overwhelm them with fame and fortune. Nothing could be further from the truth.
Twenty or thirty years ago this auto repair marketing strategy worked. You could hang out a sign that said, we fix cars good! and you had make enough money to buy a nice house, a couple of nice cars, take some great vacations and send your kids to college. Not today!
In today market in addition to being good at fixing the cars you have to be a master of auto repair marketing. You have to be able to find, implement and evaluate multiple marketing strategies and tools. You have got to find the winners and spend auto repair marketing money on them and you have got to identify the losers (the ads that do not work) and quickly stop them before they use up too much of your auto repair marketing money. Finally you must always be up to date on the newest and best auto repair marketing strategies and tools.
In addition to finding, implementing and evaluating marketing strategies and tools to get the maximum effectiveness out of your auto repair marketing dollars you have got to have a sales system that works. This sales system is actually a part of your auto repair marketing effort. At the end of the sales process that last thing that happens is the customer is confirmed for another visit. There is a whole lot to accomplish in an effective auto repair marketing effort.
So, how do you accomplish all this? Easy, you do three things. First, you educate yourself about the marketing opportunities that are out there. It is important to have many sources of information. Second you pay attention to the auto repair marketing aspects of your sales system. And finally, you plug into an expert; someone with a track record of successfully finding, implementing and evaluating auto repair marketing successfully over a long period of time.
That is where I come in. I successfully grew from one small auto repair shop into a chain of twenty one auto repair shops in less than five years. I did it by understanding and using the power of good auto repair marketing. Today I help shop owners just like you do the same thing. Dramatically improve their profits by doing better auto repair marketing.
