subject: Jewellery and Fashion Accessories Company - Why I Started My Very Own [print this page] Jewellery and Fashion Accessories Company - Why I Started My Very Own
We are absolutely thrilled that our new online fashion store, Smashpiece, is now live! After many long hard months of planning we have launched our Smashpiece that stocks a wide range of jewellery and accessories to meet the growing demand of the online fashionista.
Created by myself and my brother Jonathan, Smashpiece features international designer brands such as Gorjana, Kenneth Jay Lane and Anna Lou of London, many of which are available in Australia for the first time. If you haven't come across these brands yet, you'll soon be loyal fans. We also stock our own brand pieces sourced globally.
Having moved to Sydney from London early last year, I soon discovered that there was a gap in the market for affordable online fashion. While there are some amazing Australian designers producing stunning designer jewellery, I really missed the choice of high street brands and online stores that I relied on for everyday fashion in the UK. When I asked around, this was a common experience. So after regular compliments on my fashion accessories and numerous requests to bring back jewellery from overseas trips, the concept of Smashpiece was born.
We have scoured the world for the latest in affordable costume jewellery and fashion accessories and designed a website which is easy to use and has many features such as the online stylist.
Shoppers simply answer a series of questions and our online stylist function provides a range of options to suit that special occasion or even to spice up a work outfit. The Online Stylist is a great tool for men who are looking for a present but lack the confidence to buy jewellery and accessories, which often make the perfect gift.
I'll be blogging regularly on a variety of fashion subjects and anyone interested can follow me on a variety of different platforms and also our website.
