subject: What Is SEO? - 3 Tips for Beginners [print this page] What Is SEO? - 3 Tips for Beginners What Is SEO? - 3 Tips for Beginners
SEO or search engine optimization is one of the most popular Internet marketing techniques. It is generally done to ensure a website's spot on the search results page of the most famous search engines. The main principle here is that if the site regularly appears on search results pages, more people are likely to visit the site, thus, creating website traffic. A SEO expert can be of great help in optimizing a site so it to be indexed by search engines. Optimizing a website means all of its content and its HTML coding are revised and incorporated with keywords to increase its visibility when keywords are searched for by a user. In line with this, it is important to create contents that have enough keywords for it to be indexed by a search engine. When SEO is done effectively, it will create an increase in website traffic. Also, when a page appears in search results pages of search engines, it will be able to send out an air of credibility. This, in turn, will entice other article owners to create a backlink to your articles if their contents are related. Creating backlinks is another way of inviting people to look over at your website. If you are new to search engine optimization but don't have enough resources to hire an SEO expert, not to worry. Here are three tips you can apply to optimize your website.
You should incorporate key phrases and not keywords. Most of the time, people use phrases as their search query, so it is important to infuse your articles with key phrases to increase the probability that your site will be displayed on search results pages. Try to brainstorm on all the key phrases you can think about that have something to do with your business. Afterwards, you can write an article about them.
You can cross link the pages of your website that are related. For example, if you have an article about "car shows", link it to your article that tackles about the top car shows that are done in a particular area. In this way, you can invite the visitor to browse through your entire website.
You should take the time to revamp at least one page of your site every day. Be sure that each page has enough content and key phrases that will make it appear on search results pages. It will be better if you keep a blog or a news box in your website that is updated every day. Write your articles for the readers and not for the search engines. Be sure that they are interesting, crisp and informative enough to keep readers coming back to your site when they need data about something that you are an expert at.
Search engine optimization can be the cheapest way to let you increase your website traffic. However, it is recommended not to rely solely in this strategy as most search engines changes their algorithm often. Try to explore other Internet marketing strategies like banner ads, lead generation, and link generation among others to guarantee your website's success.
