subject: Timberland action to implement the environmental protection and charity [print this page] Timberland action to implement the environmental protection and charity
Timberland ushered in 2010. Many events took place in 2010. As a well-known enterprises, Timberland highlight unique corporate charm. Unlike other company, Timberland action to implement the environmental protection and charity.
Report from Washington, D.C., United States, Timberland has announced a new policy agreement with Greenpeace that will help ensure the leather used in its boots and shoes is not contributing to new deforestation in the Amazon Rainforest or global warming. The policy will not only guide Timberland's leather procurement from Brazil to ensure it is not supporting deforestation, but also sets a deadline for Timberland's suppliers to publicly commit to a moratorium on cattle expansion into the Amazon.
You convinced Timberland's colleagues and competitors in the shoe and boot industry not to purchase leather from any tannery that fails to meet the group's mutually agreed-upon set of environmental standards. Are there parallels to be drawn between leather and climate change legislation?
"Timberland has raised the bar for environmentally and socially responsible leather sourcing policies in the Amazon. They have taken an important step by not only committing to avoid leather from cattle raised in newly deforested areas, but by working with existing suppliers like Bertin, to move the Brazilian cattle sector toward supporting a moratorium on any new cattle expansion into the Amazon Rainforest," said Lindsey Allen, Greenpeace forests campaigner.
The United Nations calls the corresponding, Timberland has taken action.
When the Timberland Company announced a partnership with musician Wyclef Jean last fall to promote environmental causes and sell some fashionable goods along the way, the goal was to help the reforestation of HaitiJean's long-impoverished home nation.
More than three months later, the priority quickly changed. Within hours of the January 12 earthquake that devastated the Haitian capital Port-au-Prince, Timberland updated its website with a huge red and white banner that featured a map of the country and a plea for help. The bottom of the banner pointed readers to Jean's Yle Haiti Foundation. The foundation raised $1 million for Haiti relief within 24 hours by asking users to submit $5 donations through Twitter. It also reportedly secured pledges of $3 million from Tiger Woods and $1 million from Brad Pitt and Angelina Jolie.
Wyclef has teamed up with Timberland to sell a new line of eco-friendly footwear and apparel. Including 16 different boots, t-shirts designed by Haitian children, and an assortment of eco-friendly clothing and hats, the portions of the profits from the line will support the Yele Haiti foundation.
When buying Timberland boots, what is the biggest problem? Fake or genious? A caring company, focusing on corporate culture of companies, concerned about the living environment of the company, how could it sale fake products? Some people suspect Timberland boot sale activity is really? They are so cheap. No doubt that Timberland takes into account the level of consumption, for all to enjoy the feeling of elegance.
