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subject: Death Clasp Japanese Companies In China Household Appliance Industry "gate Of Life" - [print this page]


Chinese home appliance industry, as impetuous, as the market share of just relying on the assertion that Japanese enterprises in the Chinese market, the loss of home appliances

Competition Advantage, obviously this judge will again form a domestic appliance company misled. I do not intend to strengthen the competitive advantage of Japanese home appliances, but should not be overlooked is the fact that the core technology in the appliances, Japanese companies are still held hostage by the Chinese household electrical appliance enterprises die, "Gate of Life."

To TV For example, in the patented technology and

Intellectual property rights , Japan's Panasonic, Sony Sharp, Toshiba , Sanyo, NEC and so on in the transfer of technology, household electrical appliance enterprises in China has retained a large number of technology transfer fee, but rely solely on market share of end products to be judged by the success of Japanese companies, look also too short term.

Is well known that the competitive advantage of China's home appliance business is built on the basis of factors of production, ie low-cost labor force, reducing China's household electrical appliance enterprises in the production costs of manufacturing, and in today's highly competitive field of home appliances, simple production of the formation of the manufacturing advantages, has become the shackles of home appliances enterprises as a whole.

See Air conditioning Compressor Today's popular flat-panel TV,

DVD , Photo Mobile Those in the market is full of such popular consumer electronics products, which is not the core component of the Japanese business DNA, but the core technology of this DNA, is the Japanese companies by the "Japan" to defeat the United States after the full completion of upgrading the the formation of "Japan to create" competitive advantage and source of profits. Japan's household electrical appliance enterprises had not in the "Made in Japan" the hotbed of the complacent, but the formation of the Japanese manufacturing industry, competitive advantage, the whole industry resources

Integrate Create new competitive advantages, technological shift from the application of core technology upgrade, which upgrades the competitive advantage, more reflected in the future technology needs of industry control.

The Chinese home appliance enterprises in more than 20 years after the development, today still remains at the original combination of production factors to establish the scale of the formation of comparative advantage, relying on the scale of the formation of cost performance advantage, seized the market, which that was only within the country, color TV, air conditioning frequently encountered in the international market

Anti-dumping , The number of domestic appliances business's products are intercepted

DVD patent fee Also the number of domestic firms to the market, "evaporation", even in domestic market share grab the moment, domestic appliances business has not changed for these Japanese companies as "porter" dilemma.

Chinese color TV enterprises as being the re-emergence of flat-panel TV field, Japanese companies have not only mastered

Capital Advantages, while controlling the core technology and patents, and in the global flat-panel TV sales rankings, Japanese companies

Monopoly The top five ranking, Samsung even fame only came in sixth. The monopoly of the top five ranking in the Japanese company behind the product is the most well-known TV company for OEM. In the international market, domestic well-known TV company, no one has its own

Brand . Is still in working position.

Chinese color TV industry and home appliances industry, if only looking at market share in this tactical figure, lightly Japanese TV group in the Chinese market debacle, his eyes also too short term. When Japanese companies with Chinese color TV enterprises OEM flat-panel TVs dominated the top five ranking in the international market, China color TV industry when its own brand in the international market, Japanese companies will be voted out, which is the subject of color TV industry, the self-examination.

by: gaga




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