subject: Using Google Analytics for improving website [print this page] Using Google Analytics for improving website
Google analytics refer to free service that offers you track traffic to your website in an easy manner. You need to place a very small piece of code in the header or footer of the site and after that tie it up with analytics account which in turn will automatically track several of varied factors. There exist several analytics providers but Google tops the list.
Google analytics offers you with lots of well presented and easy to use information. In the first step, when you sign in, you are taken to dashboard wherein you can overview your month to date statistics that are based upon a rolling 30 days. You can get to know about how many visits you have had, how many page views, how many pages per visit, average time on the site, number of new visits, average time on the site, number of new visits as well as bounce rate of visitors which means how many visitors went to another page of the website after landing on the home page.
With the help of Google analytics, you can see traffic sources as well as where the visitors went on. You need to conduct a monthly review on your analytics for discussing where the traffic is coming from and how one can make changes to raise the traffic that you are already receiving. You need to have a view on the varied trends that are developing. By publishing new content, you will see a rise in number of visitors to the site. This is due to the fact that this content will appear as relevant within the search engines.
Before starting with Google analytics tool, you need to follow certain steps.
Firstly, for setting up a google analytics account, you need to have a gmail address. After that go to Google analytics and complete the registration process. After fulfilling this condition, you need to add tracking code to your website.
In the second part, you need to create appropriate goals and see how successful your website is in directing traffic to a desired page of your website.
Thirdly, you must create funnels for seeing where you are losing the visitors while coming to desired goal page. After knowing this, you need to apply knowledge for improving the conversion rate of your website.
In the fourth step, you need to build filters for streamlining the results. This is done for ensuring accuracy from Google analytics as well as creating filters for leaving out specific domains, IP address and subdirectories which you do not wish to be counted in your data.
Fifthly, you need to know your website visitors. You can adjudge visitors' trends and loyalty by using Google analytics reports. Not only this, you can even take into account the traffic sources as well as visitor interaction with your content.
In the sixth step, the information obtained from Google analytics reports can be used to improve the website as well as gain more visitors, longer retention times and better conversion rates.
Thus Google analytics tool is very essential if you wish to gain maximum traffic to your website.
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