subject: Fire Fighting Appliances On The Internet Service Providers Into The Biggest Beneficiaries Of - [print this page] States United States Electrical Stores have opened on the Internet
Recently, following Beijing, Shanghai, Guangzhou and other cities, Dongguan, internet store also announced that next month on the 2nd test industry of Dongguan
Home Appliances Industry's first online shop. Reporter found that fashion, Suning Appliance and other companies have long been concerned about the online shop in this area, and that will be issued in the near power in the online mall business. Insiders pointed out that in the near future, the home appliance industry competitive, not only in traditional stores continue to smoke, but also will compete for the "fire" burning on the Internet.
Online Shopping Mall is the lowest edge
Online Shopping Mall as appliance stores do not like as a place of business, do not need to display a large number of physical prototypes, but also to reduce the human,
Electricity Such as consumption, operating costs are relatively very low. Gome Dongguan relevant official told reporters that the current Internet appliances shop prices of goods sold as a whole is slightly lower than in stores, because there is no actual rent costs, staff costs and other aspects of business pressure, Online Shopping Mall can be price merchants and manufacturers directly marked to the lowest floor can bear. Therefore, the bargains have more room for maneuver, to
Consumption By none other range is greater.
It is understood that the payment on the general use of online payment, cash on delivery, etc. The most common method of payment, such as large household appliances is relatively high commodity prices, the purchase price paid
Security Problem is particularly prominent. In this context, cash on delivery for its convenience and safety of consumers has been more reliable method of payment.
It is understood, the merchant also plans to open
Bank Card payment service, Dongguan, China and the United States has Construction Bank, Industrial and Commercial Bank of China and other online payment banks approached to achieve in order to make Internet appliances
Purchase Safety and convenience are fully protected.
The biggest beneficiary is the provider
Wang Gang, Dongguan, China that the U.S. business managers to introduce home appliances online mall, in fact, household electrical appliance enterprises rely on direct sales site set up shop, can calculate the number of stores in the country within the U.S.. Household electrical appliance enterprises want to increase the products in the network, and Internet users the opportunity to meet and improve factory influence on the Internet and online sales.
Electrical market fashion manager Wang, head of the view that the establishment of online mall, the biggest beneficiary may be directly manifested in "BtoB" This one, that supplier is the largest beneficiaries. Appliance vendors can open an online sales channel is different from previous forms, but also can make use of these
Business High-traffic Web site branding, visibility. In addition, the appliance vendors can also set up shop on the site, procedure is simple and costs low, more publicity function of the new style of home appliances and promotions. The form of network marketing, home appliances suppliers can not increase the amount of home appliances based on the inventory, expand sales channels.
But she said the store for home appliances, the cost of establishing an online mall is great, only the cost of early reached about seven or eight million. To her, has been concerned about their online mall in this business, just as it started difficulties, the concept of problem consumers do not start slow, but the next year there will be a corresponding action.
Consumer concepts into stumbling block "Online shopping for home appliances, the biggest obstacle is that the people of Dongguan
TV , Refrigerator This large durable goods spending, in the purchase or wish to experiential consumption. "Fashion a responsible official of the Department of Electrical market analysis, said. He believes that seeing is believing, Dongguan people pay attention to spending habits, buying large items to the traditional general store in the store to look for more. But the industry that, in fact, not the general public From the appearance that the quality of electrical products, product warranty only through commitment and perfect after-sale business
Service In order to protect consumer interests, the effect of purchase through traditional stores and online purchase are in fact the same.
Compared with other commodities, home appliances products, service quality is of great concern to consumers.
