subject: WEBSITE AUDIT - An Analytical Approach [print this page] WEBSITE AUDIT - An Analytical Approach WEBSITE AUDIT - An Analytical Approach
Website the soul of any firm needs an audit to maximize its online potential. The enormous performance of a website depends upon the plenty of visitors, reasonable amount of enquiries, and corporate identity of the company. A website audit holds the tool to successful promotion of all these key strategies. Identifying the perspective online and offline factors of an organization, and highlighting the area of improvement is the major task of auditing a website.
Auditing is where the internal aspects of a website are being evaluated which includes reflecting the company strategies, site navigation and browser compatibility on all platforms increasing the usability and effectiveness. It evolves the user requirement, their area of interest, and the frequent visits, which helps in taking follow-up action, increasing the search engine ranking and maintaining the brand loyalty.
What Does a Website need to Flourish its Firm?
Qualified site with more number of visitors who get back to you frequently
Create an impact with the customers and enhance friendly relationship
Higher Return On Investment by over heading the competitors
Maintaining brand image through customer service
Liable and secured online service
Choosing the ultimate refuge to get all these done
Website Audit plays a vital role in auditing the in-depths of a website and providing the profound solutions. The initial process of web audit starts with building an intense knowledge of the website and perform promotional steps in listing it on search engines and directories, performing email marketing, placing ads on major search engines, stationary promotion and affiliating referral partners.
Feasibility Analysis
Website Auditing is a step-by-step analysis to identify the do's & don'ts and rectify them accordingly. The objectives of any website auditing involves certain criteria which has been listed below:
An in-depth analysis of the current website and identifying the relevant content
Check whether the site is fully optimized
Percentage of visitors to the website, targeted audience, and web traffic
Identifying unformatted Url's, broken links, and site navigation
Analyzing the business methods, existing sales, marketing strategies and competitors
Providing the client with an upgraded development plan report of the website
Website Audit - Launches Upgraded Solution
Website Auditing scales up the site and provide all sorts of resources that it needs. Some of the proven activities that are done while auditing are:
Evaluating the start up process such as design and text links for the visitor to identify each web page
Navigating the website through its structure, sitemap, and breadcrumbs to guide the visitors
Analyzing the content relevancy of the website and modify it to attract the visitors
Equipping the site such that it is browser compatible and secure for legal compliance
Converts pre-qualified visitors into leads and maintains a brand loyalty and goodwill with the client
Increase screen legibility through internal aspects such as keywords, headings, and font size and convert the site to search engine friendly
Effective promotional activities to make the site user-friendly and competitive
Performing technical tests inorder to evaluate its performance
A strategic review on the website to produce amazing results and drive heavy traffic
To improve website accessibility and search engine ranking.g in turn increasing the Return On Investment (ROI).
