subject: Promotional Items that can be Valuable Assets of a Company by:Lottie Carrot [print this page] If you are thinking whether you will use some promotional items for your next marketing program or not, here are some information and tips that might be able to assess just how valuable promotional items can be.
1. Research has proven that promotional items are effective.
According to some research conducted which were designed to collate the response of people to different advertising and marketing strategies, people who were able to receive some kind of promotional items or products:
* Were able to recall the organization's or the company's name who sent a particular promotional item compared to those who just sent some piece of promotional literature in the form of pamphlets or leaflets.
* Felt more inclined to show positive reactions to the company who sent them promotional goodies compared to those who just sent some direct mail and no gift.
* Actually make use of the item they receive everyday (around 20 percent of the people surveyed), once or a couple of times in a week (around 25 percent of the people surveyed) or at least used it once during the past month (around 10 percent of the people surveyed). Some 5 percent of the people surveyed at the airport were even actually carrying a promotional item they have received.
Promotional items that come with some convincing advertising or marketing message could well be the best and most effective way to advertise.
2. Promotional items are able to provide advertising that is durable.
Well-chosen products used for promotion are some of the most inexpensive methods to advertise if you would be considering advertising impressions.
If you place an advertisement on a publication like a magazine or newspaper, it could be seen by a lot of people however, they would see it for just a split-second and move on to the rest of the paper, which is obviously insufficient to create a lasting impression. As a matter of fact, based on a survey conducted, a lot of people could not remember one advertisement they have seen in this morning's paper.
As you have your logo printed promotional mouse pads, note pads or mugs, you can be sure that they can carry out their mission to promote your business as these are items that usually end up on someone's office desk.
3. Promotional items can offer great opportunities for sales pitches.
Whether you are giving away your free items to serve as a thank-you token in exchange for a sales interview appointment or to give a little something to receptionist at your office such as a mug or mouse pad, you will certainly be remembered as the time comes to contact a sales prospect. In the business of direct sales, anything that would gain you access to come in a potential client's door is truly a valuable asset.
4. Promotional items are tokens to show appreciation and for welcoming repeat business.
It is a known fact that clients respond well to being appreciated for their business. If they are able to feel that a certain company or organization values or appreciates their business, they are likely to choose doing business with them again in the future - and not only in the immediate but in the distant future as well, basically as long as a valuable business relationship could be sustained.
The usual reason why people switch service providers or suppliers is not because of lower prices or better customer service. It is because they did not feel that they and their business were valued well. If you would be making it a point to give out promotional items to serve as tokens of gratitude and appreciation, your customers will surely feel good in choosing to deal with you and will prefer your service in the many years to come.
About the author
Lottie Carrot works for the leading promotional products company Argon Promotions: http://www.argonpromo.co.uk.
