subject: Analysis Of The Nature And Depth Of Underwear Industry Problems - Control Cable - China Acsr [print this page] Why do women wear underwear? No more than three reasons: the need for protection, the need for plastic, fashion needs.
What is the nature of the industry? In the apparel industry, the world has praised the Spanish fashion company Zara, the Swedish H & M's success. Tens of thousands of big and small garment enterprises in China, why can not succeed? The reason is simple, Zara and H & M before others recognize the nature of the fashion apparel industry.
Fashion industry is the essence of it? The greatest feature of this industry is that consumers are difficult to predict. Only significantly reduced from design to completion of the sale of time to cope with uncertain consumer demand, to achieve breakthrough success, this is the essence of the whole apparel industry sectors. By Zara, for example, integrating the whole industry chain, production, logistics, marketing comprehensive integration of the design to reduce the time sales to 12 days. What does this mean? Means that it can market products according to the performance, immediately follow up the hot product to sell quickly grasp market trends, this is the reason for the success of Zara.
The nature of underwear industry
So, underwear sector in essence what is it? We should first ask, why women wear underwear? No more than three reasons: the need for protection, the need for plastic, fashion needs.
Need for protection
This refers to women in normal life, work, sports, there are wearing underwear to protect the chest of the basic needs of young girls throughout the period of protection is to the actual needs of older women.
In fact, not only President to use underwear to protect themselves, the same men, especially athletes, more demanding in this regard.
It is understood that Adidas launched a high-tech underwear Techfit will be a tight campaign all 30 NBA teams dedicated sports underwear. From 2009 All-Star Game, NBA players will be wearing this high-tech sports underwear play.
Adidas Techfit movement divided into two types of underwear, using high-performance, flexible fabric, an effective muscle for athletes and support packages. Meanwhile, the body parts of each key muscle groups TPU storage section carefully arranged to help athletes achieve better movement efficiency, strength and endurance of players.
