subject: Promotional Products: At The Right Placce At The Right Time by:Lottie Carrot [print this page] Promotional products are great and innovative ways of promoting and advertising the name of your business at conferences and trade shows so that people would easily see and remember you and most of all, take a piece of your company so that they can serve as advertising materials not only for the person who took them home but also for that person's acquaintances who would be seeing your brand name on the promotional product. To make sure that this is exactly what would happen and to ensure that the products will make a great impact, it is important to know when and where it would be best to hand them out.
There are a couple of ways to give out your promotional products. You can hand them out when participants are registering for the conference. This way, all participants would be receiving your promotional products and would be able to maximize their use throughout the duration of the conference. The advantage of this would be that your company's name and logo would be seen all the participants as they use your promotional products later on in the conference and even when they get home. However, a disadvantage would be that these people who would be receiving your promotional products might just include them with the other conference paraphernalia and completely forget about them. If you choose to hand out your promotional stuff this way, you have to check that your products are very noticeable and functional, like a bag probably that can hold all the conference giveaways that the participants will be receiving.
You could choose to just give out your promotional products at your company booth or giving them to anyone that offers something to you. This would let you establish contact with all the people who receive your promotional items and possibly generate more interest as you interact with them in person. You can ask for newsletters to be signed up and then seize that opportunity to request for their contact details so that you would be able to provide updates about your products and services in the future, which may contribute to better sales in the future.
Another way would be by giving them away together with trial requests and sales that are made at the trade show or business conference. You will be handing out a special gift along with their purchase which would make your business look like it is offering a better deal with your generosity, and this is always a good thing.
Regardless of how you will be handing out the promotional products of your company, you should assess whether the way you have chosen will be the most suitable for you to generate more interest from prospective clients.
About the author
Lottie Carrot works for the leading promotional products company Argon Promotions: http://www.argonpromo.co.uk.
