subject: Medium And Large Air Conditioning Giant Broke Out, Instigated The "price War" - Air Price [print this page] < BR> just entered in March, < BR> just entered in March,
Air conditioning
Vendors on the tactics of "slings and arrows" warm price war. Reporter learned yesterday from medium and large electrical appliances to Gree, Midea, Haier air conditioning manufacturers to represent first-line price cuts this week have opened, on March 2 -3 8, Consumers can the various identity documents in large and medium electrical stores to receive the value of 1,000 yuan Gree air-conditioning vouchers, while two other giant U.S. air conditioning, and Haier have also played a cheap, energy-saving signs to attract consumers.
Dazhong Electronics, said general manager Zhao Ruijie, Gree, Midea, Haier air conditioning line brand, and medium and large established long-term good cooperation relationship, only three brands in the medium and large share of sales accounted more than half. In spring several giant sized flashed in the magic price point that can be seen this year
Air price cut
Will be more severe than in previous years to. Medium and large purchases have been through the early to ensure an adequate supply of popular models and timely delivery equipment.
Price war imminent
Manufacturers "low profile" straight down
Reporters in large and medium stores the Geli air counters that promoters of the hands holding a thick stack of red coupons, leaflets coupons worth 1,000 yuan total. Introduction to marketing personnel, the activities of this week to send coupons, consumers do not spend ID card can receive. To ensure sufficient competitive price, medium and large will be published in Friday's use of cash coupons, consumers can purchase a single air-conditioning up to 1000 Off.
Zhaorui Jie said that, unlike many other coupons restrictions sized and Gree The coupons will be paid straight cash, and given the lowest limit at present. In the current market price is lower prices, the direct re-province. Large and medium as
Home Appliances
Distribution companies in the high-quality platform, as companies scramble the channels, but no matter how the ultimate goal is to provide consumers with genuine low-cost goods, which can really boost consumer behavior, and establish consumer confidence.
"Countdown" Promotion
Dispute re cheap
Gree addition to price cuts coupons form the curtain opened, and the other air-conditioning giant beauty also lies in the large and medium play this week, "Carnival Procurement Day" countdown sign, "mysterious" warm their promotional activities. It also promises to consumers, who in March in the United States during the purchase of DC inverter air conditioner users can enjoy the unconditional purchase a month were returned after installation
Service
.
Air conditioning "giants" has cut prices on consumers, "Flirting", as the store terminal, Zhaorui Jie, general manager of Dazhong Electronics, said, in addition to procurement of large single-sufficient, but also the introduction of variety of customized models to reflect the difference in underwriting of sale, security immediately to smooth the air conditioning season sales.
Energy efficiency is also low
Pushing energy-efficient products large and medium
Has been in the air conditioning market, energy efficiency is almost "high price" synonymous with three or more energy-efficient products, prices often than energy efficiency 5 near thousand expensive products, high prices for energy-saving air-conditioning into the "praised in" embarrassing situations. However, good relations and improve vendor sales channels for medium and large air-conditioning in the spring has been makers procurement support. And air conditioning manufacturers with a number of consultations, the large and medium terms in the product price to make "major push energy-efficient air conditioning prices lower than the market average selling price with the specifications," the decision to let consumers in 2009 will gradually out of the "high price of energy-efficient air-conditioning," the error, re-define the market price system.
Learned, medium and large companies by means of market research in Beijing conducted a survey of consumer groups, according to consumer feedback, and air conditioning manufacturers of goods to the common characteristics of best value for money obtained. Haier, Midea, Gree, Zhi Gao, Oaks,
Glanz
And other air conditioner brands, are based on the needs of medium and large consumer research, tailored to a variety of large and medium-oriented and cost-effective air conditioning products. Such as Haier launched two energy efficiency, "the wind is calm," series, much lower than the same two energy-efficient price. Same time, Haier has also put a lot of small medium and large single-cold-1P 1699 yuan, 1799 yuan for small-1P well-being of special machines.
