subject: Reciprocal Links Vs Non Reciprocal Links [print this page] Link building exercises are the most popular tools to increase traffic flow to a website. There are different means to do this. The number of websites and the number of users makes it very important that we use all the necessary tools to make the site interesting. Reciprocal linking is a concept where the link is to and fro. It means that we feature a link to an external site and in return they feature a link to our site. This is a very good feature. Both the parties have a benefit in this.
Reciprocal Linking Steps
A free reciprocal link exchange directory is the place to visit to get new links. These sites are very popular in the link building process. They provide the user with a very comprehensive and elaborate array of sites, which are looking to link up. The user has to go through the site, pick the most favourable one and request for a reciprocal link. This can be done in easy and convenient steps. The popular link exchange directory sites are very easy to use, vast and trust worthy. The dangers of linking include useless linking and too much random linking. These are detrimental to the site.
Non Reciprocal Linking
This is also done. They are actually two sides of the same coin. The concept of reciprocal linking originated from non reciprocal linking. Here either one of the sites does the link hosting or the other site is the beneficiary. There are many who do this. They have specific reasons for this. The problem arises when there is random and unnecessary linking. The page rank of the beneficiary site will go down if the host is indulging in link farms and random linking. Hence the need to be careful while linking is stressed repeatedly.
The Better of the two
It is clear that reciprocal linking has its set of advantages. Since it is a step ahead of normal link building it is favoured. This does not mean that ordinary linking can be disregarded or not used. There are many who use simple linking techniques effectively. Reciprocal link exchange directories are very popular and so are link exchange directories. They have to be used according to the need of the site host.
