subject: Optimising title tags for social media [print this page] Optimising title tags for social media Optimising title tags for social media
If you're including a social media campaign as a part of your site's search engine optimisation plan, it's important to know which SEO techniques to use. Optimising title tags should become a regular habit when it comes to your participation in the social media. Many companies are approaching the social media as part of their SEO plan because social media sites present so many great online opportunities. A social media campaign can provide extensive publicity for a business, help to obtain inbound links for a site, and also spread the site's keywords all over the net. There are so many wonderful opportunities for businesses on social media sites that all types of business have been flocking to places like YouTube and Facebook in droves.
A lot of these campaigns fail because they are too clumsy. It's important to remember that social media sites involve a lot of person-to-person contact. Content should be personal, not businesslike. A lot of these campaigns also fail to achieve their potential because site owners are unaware of the SEO touches necessary on social media sites. Title tags should be used much in the same way for social media optimisation as with SEO. Just as with title tags on your site, the title tag of content for a social media page attracts a lot of attention. This attention comes from internet users and search engines, so it's important to find the right balance between keywords and readability.
Here are a few things to consider:
*Keywords: The keyword used for social media content will depend on which page you're optimising for. If you're also seeding an inbound link, the keyword should match the one on the page you've linked to.
*Readability: Readability is always important when it comes to titles, but it's even more vital when it comes to the social media. A title tag absolutely has to be catchy to work in the social media. Usually, titles are up against some pretty tough competition. Anything that is less than gripping will be passed over.
*A message: Your title also needs to convey your message. This is difficult to do in only a few words, and it can be worthwhile spending as much time crafting your title tag as you do on the content itself. The advice of a professional can come in handy when crafting titles for social media, and you can discuss this with us at SearchEngineOptimization.co.uk.
If your message is a complicated one, it may be worthwhile considering a subtitle as well. Many social media sites have subtitles or description areas that can be used to great effect.
Titles are even more important for social media than they are for your pages. Social media users tend to be even more impatient than regular internet users, so you can't count on them spending much time in reading your content. On many social media sites, it is thought that the title is the only thing that regularly gets read. This means that your title tag needs to do all of the work you want done.
