subject: Online Video 2007 - 2011: Views, Category Share and Usage Analytics -Market Research Reports [print this page] Online Video 2007 - 2011: Views, Category Share and Usage Analytics -Market Research Reports
Online Video 2007 - 2011: Views, Category Share and Usage Analytics
Online video views (streams and progressive downloads) delivered through professional content sites increased 50.3% in 2007 to 33.5 billion. The entertainment category experienced the highest rate of growth in 2007 compared to 2006, running up 216.3%. In entertainment and television, large media brands are enjoying a period of ascendance powered by broadband properties (or personalities) associated with Disney, Viacom, CBS, ABC, Fox, Time Warner, Comcast and NBC, among others.
Top line report findings and analysis :
Online video views across all professional categories (music, news, sports, television, entertainment and movies) averaged 2.792 billion delivered per month in 2007
January's figure was 2.4 billion views, and the year ended with December's 3.2 billion view comparable
The month of January 2007 accounted for 7.3% of total video views
The month of December 2007 accounted for 9.7% of video views
Building on broadband site roll outs in 2006 that universe of video centric sites substantially expanded views delivered in 2007, including Disney.com, Disneychannel.com, MTV Networks' properties, Nick.com, Nickjr.com, CNN.com, ABC.com, CBS.com, MSNBC.com and NBC.com
2007 was a year that traditional offline media brands with multiple dot com broadband extensions including Disney, Viacom, TimeWarner, NBC Universal exploited the strength of premium content to entertain audiences, and thus were able to capture significant video viewing share
Broadband views (and streams) (encoded and delivered at 100 Kbps and above) made up an estimated 93.8% of total views delivered in 2007
Narrowband views made up 6.2% of the total delivered, compared to 10.9% in 2006, and going back to 2000 the comparable was 61.1%
