subject: Logo Design - Create Your Brand Identity [print this page] The idea behind a logo is to personify a companys image using graphic design. Hence, creating the perfect logo is a lengthy and complex process. But, the question still remains as to how to develop an inspiring and futuristic idea for a logo design? It is easier to retain a business logo design and this is a fact.
So what makes a logo design stand out? The answer is simple. While creating an effective business logo, it is important to primarily follow a check list. Present below is a check list of some of the simpler things that should be remembered by you:
1.Business Profile: Firstly, you ought to develop and design a business logo that would in turn function as the stamp or the face by which the market would remember your online business. It is also important to note that your business logo would reflect your business profile. For instance, if your business is into manufacturing then the design created should reflect this aspect. Furthermore, the logo should be able to provide a gist of your company.
2.Target your customers: You must locate your target sector before developing a logo. For instance, what particular age group will you be focusing on? And whats their gender, their education level etc.
3.Message to be conveyed: An innovative and attractive logo design is a must, however if the new business logo fails to convey the all important message, then it does not fulfill its primary purpose. Hence, the message that you wish to convey must always be kept in mind. But more importantly, the message should be easy to relate to and easy to decipher.
4.Thinking an alluring tag-line: Tag-lines are phrases that are similar to your company motto. It is always present at the foot of the logo. It is primarily used to help customers in quick brand recognition and recall.
5.Stand out amongst your competition: It is essential for you to have a unique logo design. But it must always follow the general theme of the industry.
6.Appropriate metaphorical use: It is essential that your design has a sense of meaning. For example you can use a particular color that represents your dedication.
7.Finally, always brainstorm: An effective design can only be created through brainstorming. You can ask yourself a series of questions. For example, are you conventional or novel? What best defines what you do or sell? Are you funny, sarcastic or serious? Etc.
