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subject: Oh, I Got It From The Hotel On Vacation [print this page]


Oh, I Got It From The Hotel On Vacation
Oh, I Got It From The Hotel On Vacation

How many compliments have you been given on your hair today? How many compliments have you been given on your selection of fragrance? People love to shake your hand because it's so soft. And they just love how white your smile is. What's up with that?

You just got back from your family trip. You stayed in a five star inn which had wonderful room service and close proximity to all the best destinations, restaurants and sights. The bed was cozy and you didn't get a nosebleed from being on the top floor. You had the best occasion and you came home with a bag stuffed full of goodies. Let's see, there were, of course, the requisite shampoos, conditioners and lotions. There were the tiny bars of soap and box of the softest tissues you've ever implemented. There were the candies in the ashtrays and the tiny collection of pain relievers, Pepto Bismol and travel toothbrush and toothpaste. And, oh, yes, the tiny packets of crackers. The perfume samples from that four star restaurant the bathroom attendant gave you are in there as well. Because you haven't had time to go to the market you've implemented some of your samples from the hotel and went right to work.

On a normal day in your right mind you would not dream of spending eight dollars for a bottle of shampoo, no matter what supermodel was advertising it. Nor would you spend that kind of money on hand and body lotions when your usual brand, less expensive, would do just fine. You have applied the brand of toothpaste from the hotel for years. You've implemented the brand of pain reliever from the hotel for years as well. You wonder if you've put into use these brands for years because you saw them in a hotel and liked them. And then you think that you've applied these brands no matter the cost because they work for you. Suddenly eight dollars for a bottle of shampoo that netted you some lovely compliments doesn't seem so bad.

We take home hotel samples because we can. They are free to the consumer because they are samples and wonderful means of advertising. Because we like the item in the hotel, we'll like it at home as well and buy it. Like food samples in the supermarket, if we like the product, we'll buy it. The Avon lady, Amway and Baskin Robbins give us samples of their wares and from those samples we decide what we will buy from now on.

Size matters. Samples make you want more.




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