subject: Liquor industry, the upgrading and development direction of distributors - liquor, wine, business - Food Industry [print this page] Liquor industry, the upgrading and development direction of distributors - liquor, wine, business - Food Industry
Achievements of many giant liquor industry level dealers, the dealer's annual sales up to ten billion, more than one billion, several billion head of the team more and more of their annual turnover not only than those of many white enterprises, and that the concept of advanced operation, and management of orderly, well-trained staff. Of course, the "train to run fast, depends on the locomotive," is more important is the marketing firm has an excellent management team and the courage to explore and innovative leader, they are the backbone of liquor distribution industry.
Through their exploration, China's liquor dealers is to see hope for the future. Here, we develop for the liquor dealers to discuss how to upgrade the hope that China's liquor industry will see more and better distribution of the top dealers!
1, bottling companies Liquor sales businesses are basically divided into administrative regions or the region to segment. Some wine enterprises of Marketing System is not strong, a number of open sales area can not be sent, requiring dealers to support a number of regional development and sales. While some companies are also forms of technology export, which provides manufacturers into Wine Tasting Liquid filling in the local dealer. All these have some large distributors the chance to grow. This opportunity is - do the regional distribution of liquor bottling enterprise business!
Practice has shown that firms tend to implement this approach is beneficial to both traders do. First, the liquor industry is the need to have some precipitation of industry, dealers own brand in the near future more and more difficult to succeed, companies can help dealers to do the brand, their torment is not a good brand, such as standing on the shoulders of the fruits of victory to share ; Second, with greater autonomy, this autonomy, including the development and naming category, Package And pricing, marketing models, etc., some companies are willing to work to have the ability of these distributors to achieve. Third, upstream from the distributor to the development of this large group from a distribution stand out, get rid of that low levels of profits made model, a stable and sustainable development of entrepreneurs.
Second, brand owners After all, the success
liquor industry is too small Hutu cents, JLF, commercial sources such as business from distributors to the case of brand owners, and liquor distributor industry itself there are more than strength and ability to strong business case. If you can not find the right technology export business, dealers should be bold and make the brand holder, that is, brand building to the distillery filling.
In fact, this is basically a wine industry in particular phenomenon. Because of the high-end liquor and Di Dangjiu price with the cost difference is not too large, as long as the ability of dealers, you can use their ability to get a rich return, so the road will be long-term are still wine industry exist.
COFCO Why in 2009 the Group put forward to build the whole industry chain strategy, which is Ning, chairman of the "brand value is the highest value-added" understanding. Can provide more value-added brands, dealers can only get into the sales process of selling price difference. Liquor industry as geographical reasons, the short term or even a long period of time there are more brands will coexist and they will not like beverages, Beer Like a high degree of industry concentration enterprises will be the only remaining several brands, this is the exclusive distributor liquor business opportunity!
3, the depth distribution of jointly sell the body
Capacity in the brand and not necessarily the most eminent of the dealer, they can only drift with the tide, there is no progress in this direction? We think they can own the most proud of "intangible assets" to enlarge, which is control of the terminal, so the depth distribution, as the wine sales business can not give up the most important to rely on!
Now aging liquor marketing model, the depth distribution is gaining in popularity, this trend is irreversible edge of China Wine News: Youfadaihao 23-189 can subscribe to the local post office on the basis of the modern marketing concept is to meet consumer and consumers in the terminal, the terminal needs to develop, maintain, and enterprises can not provide unlimited resources to fully carry out the terminal control and services.
