subject: The Most Critical Step to Online Marketing is [print this page] The Most Critical Step to Online Marketing is
Every business needs to know about and do this critical step... if you are doing online marketing, you absolutely positively must be doing... testing and tracking. It is all guess work and totally risky if you run a business online without the facts.
Build a site, get traffic and make sales... we all wish it was that easy. It will be easier if you have the facts you need to take control of your income. That's right, you are in complete control of your online earnings if you test and track what your visitors like and do not like about your product or service.
Most marketers skip this step and I am not too sure why. Either they are too lazy or just feel it really is not needed. Even if you are lazy, this will work because all you do is take a few minutes, set this up and then sit back and watch it. Great for lazy people like me!
Is it really needed? Ummm, YES, this is critical! This is the only way you will get the most out of your web site visitors and be the most successful with your online marketing.
You must somehow discover what works and what doesn't work and how to fix what doesn't work. The only way you can do that is by testing and tracking. This can go on forever, as you can never test too much.
It produces more results then guessing, so the small amount of time to set up is well worth the efforts. One small little ity bity change can be the difference from steady sales to overflowing sales.
Have you heard people say they have traffic and website visitors but can't get them to become buyers? I bet if you ask those very people if they have ever tested their traffic, they would say no.
So, my point here is, if you are "serious" about your business andonline marketing, test everything and test again and again and again.
