subject: The Domain Name: True Investment for a Business [print this page] The Domain Name: True Investment for a Business
These days, it is possible to buy, sell or advertise just about any product or service on the Internet. Due to the advance of technology, consumers and businesses have been able to expand their choices, with products being available to the public in bricks and mortar stores and/or on the Internet. For those with some computer understanding, sales have become much easier due to the rise of online business and the supplemental websites of traditional businesses. There are certain things to think about when choosing the right domain name for a website, since the Internet can be key to the success of the business.
Naturally, the main thing is that customers need to be able to find your site easily. This is why the domain name you choose needs to be based on this primary aim. The number of visits to your site, and as a result, your sales, will be increased if your business website can be located with ease. This should make it clear why choosing a domain name is an important consideration. Whether your business fails or succeeds could ultimately depend on it.
There are good reasons that a domain name exactly matches the name of the business. For starters, this will make it simple for potential users to recall your website's name. Also, this permits the average person to guess the website and locate it right away without having to use a search engine to find it. The fact is that coming up with a domain name that is still available can be a challenge. All too often, though, the exact name of an existing business may already be utilized by other websites, and even all the logical variations of that name may be unavailable to you.
If this occurs, the best thing to do is to choose keywords that are linked in some way to the business and its purpose. Search engines operate on the basis of keywords. By choosing rich keywords, a business can position itself so that a potential customer can locate the business easily when entering specific keywords into a search engine. An additional choice is to sign up with various keyword-connected names and link them to a working website to be able to maximize traffic.
Whether to use special characters for your domain title is a subject of debate. Actually, there is no hard and fast rule as to whether or not a business should include them in their domain names. If someone else is already using the domain name, a hyphen can be added to make yours unique. There's no single solution to this problem. It is necessary, regardless of what you choose, that the domain name be basic and easy to recall, whether or not you use special symbols. The biggest pitfall involved with utilizing special characters in a domain name is that potential visitors may forget the characters and inadvertently find themselves at an incorrect site. One way to deal with this is to register both versions of the domain name, one with the special character(s) and one without. The loss of prospective business can be mitigated by providing people with business cards that prominently display the web address, and advising Internet users about the special characters and their placement.
