subject: Solar energy companies how to "win over" their dealers? - Solar water heater, electric water heater - HC Network Appliance Industry- [print this page] Solar energy companies how to "win over" their dealers? - Solar water heater, electric water heater - HC Network Appliance Industry-
Xu total is not very good mood lately because of this: Xu always a
Solar water heaters
Entrepreneurs, faced with dealer management was very troubled, and do nothing. Because the total Xu discovered that some dealers do not purchase four to five months, and called for a dialogue, saying that in order to advance the goods have not sold, which re-purchase money ah! Meanwhile, Xu total time to time to hear another marketing manager to report that certain dealers have been notified by letter or phone is not with us, and because our brand awareness is low, efforts to support the weak, the product difficult to sell out, then cooperation Distribution will be thanks to worse. Moreover, Xu made a trip out of the total difference while ago, the way to visit a number of dealers found that nearly 80 percent of the dealers did not push their products the main sales focus of all other products, causes of which are difficult to market their products operating without prospects. Obviously, things happen a row, no one person has a feeling there will not be good. Meanwhile, the face of such things, sad things, it is worth to reflect on: why dealers can not achieve with our pleased to co-operate? In fact, this is not always a solar energy company XU problems encountered, a large number of solar energy enterprises have encountered with the same or similar issues. With the popular telling, is the solar energy business is inconsistent with its dealers thought, in "Strange Bedfellows" in the state. So, solar energy companies how to get all the dealers are the same, with their minds, the ways to "enticement," all the dealers, and to achieve good cooperation and win-win national marketing of miracle? One, and distributors to establish strategic partnership All had the feeling, that is: home is warm. In fact, the dealer is also a child, they are looking for business cooperation distributes its products, the enterprise also needs to "warm", such as sales guidance, personnel training, and so on. However, many dealers are businesses that do not feel "home" warmth. Therefore, some unknown company's brand, products are not good causes such as a terminal distributor sales are not smooth, leading to disgruntled dealers and slowly lost patience and interest in cooperation, vendors selling from it in a vicious cycle in. Among them, the solar energy business is no exception, the author is more in-depth contact with nearly a hundred solar energy companies, found that the vast majority of solar energy companies are doing is trading a hammer?? And dealers, the goods sent out, and on the right indifferent to the dealer for the dealer's staff recruitment, marketing team, market, network distribution, marketing communications, promotions, sales skills, service and other issues rarely take the initiative to help solve, leading to sales by dealers cross the river by feeling the stones themselves, very slow. Because of this, many dealers are at the edge of losing money, and slowly there is no sales confidence. So, indirectly lead to sales of solar companies hard red together. Such circumstances, the solar energy business how good relations with its dealers, to dealers who can feel the warmth this home business do so with confidence, and go all out to expand market operations, to achieve good or even hot terminal sales? This requires co-operation concept of solar energy business update from before "Deal or No Deal" and the light scattered type of cooperation, and distributors into a strategic partnership to expand all-round cooperation with dealers guide assist and supervise the operation of the regional market dealers to do a good job, step by step to achieve the improvement of terminal sales and leap. Note to that, and distributors to establish a strategic partnership, not stay stuck in the concept of speculation, but to form a real co-operation mechanisms, scientific and rational guidance, assistance and supervision to each dealer sales done This is key. Second, formation of fine dealers guide the marketing team I found that many solar dealers selling on the very line terminal operations, including recruitment, team building and other infrastructure work is not skilled. Obviously, dealers wants to sell well, first of all to be solved is to recruit excellent staff, excellent marketing team set up. Faced with this problem is simple, but solar energy companies should pay attention to, guidance and help distributors to recruit talented people and set up combat capabilities powerful marketing team.
