subject: 5 Mistakes Beginners Make when Marketing to their List [print this page] 5 Mistakes Beginners Make when Marketing to their List
Quite contrary to what you may know, those are the newbies who are minting money on internet based businesses. This new generation has a big advantage over the previous generations and that is being surrounded by technology! As the trend suggests, further generations will be far more technology savvy than even this generation which is currently in the thick of things as newer technologies appear on the scene! This trend is understandable as technology is only going to get more advanced! As the scales tip in their favor, beginners also tend to make some irreparable mistakes when using email marketing and list building. Here are some common mistakes that beginner make, which should be avoided completely as they are you business killers!
Mistake #1: Too Much, Too Often
Beginners who have no experience regarding email marketing should rest their restless and impatient souls for sometime and try to learn the laws of email marketing and online business from people who are a success today in the same field. One of the major mistakes which beginners make is bombarding their list' with mails and offers and direct advertisements. Though email marketing is cheaper than any other form of marketing (it is almost free!), it does not make sense at all why you should use such a strategy to bring in clients.
It may win you some customers (a rarity) but in the process will put off more than you ever comprehended! Therefore this blind promotional technique is a strict no-no.
Mistake #2: Too Less
Fear, apprehension of results and inability to take risks may also trigger a reverse situation of what has been explained above sending too less emails. Remember, you can't let the customer forget' you. Neither by sending a frenzy of mails nor sending no mails at all, will work for your business. Keep mails to the minimum but stick to the number of mails (and interval of sending the mails) that would benefit your marketing strategy.
Mistake #3: Offers are not the only thing
There is some called a PR exercise. Most of the beginners tend to overlook the public relations' aspect of the business. If you're only sending promotional mails to your list, there is a huge chance that they will feel saturated' with such mails. After all, you're not the only one in the business! Therefore make sure you connect to them personally. For example, sending them mails on their birthdays and anniversaries is a good way to make them stick to your brand!
Mistake #4: Lack of Quality Content
Beginner ahoy! Only if you're serious about earning money from the internet should you pursue this (including your email marketing). If you want this business to profit you, you must ever update your site and use quality content only. The results will be for yours to see and enjoy!
Mistake #5: Are too Objective (but not professional!)
Too much objectivity does not translate to being professional. Like what is mentioned in the 3rd mistake, it would be actually great to keep a level of formality, and still communicate with them personally. Your level of professionalism, enthusiasm and zeal speaks volume about your offering. Never lose your cards over this!
