subject: 3 Cool Tools For Easy Facebook Marketing [print this page] Hands up if you're on Facebook? Hands up if you're on Facebook?
According to Facebook's latest stats, over 300 million of you are. 50% of you are logging in daily and the fastest growing demographic is 35 year olds and older!
To put that in context, if Facebook were a country it would be 4th largest in the world (and nearly the 3rd)!
So I'm guessing you probably don't need persuading that Facebook marketing can be a really useful strategy to promote your company. The challenge you may have found is wading through the 350,000 applications to find stuff that is:
1. Useful
2. Easy to Use
3. Free
To save you time & effort, I wanted to share three nifty facebook tools you may find useful.
Firstly, let's just clarify what is meant by Facebook marketing - it is definitely NOT about simply bombarding fans and friends with irrelevant & unsolicited offers from your company. This will repel people faster than a Zombie war invite!
Facebook marketing is about sharing interesting information, videos, articles and photos with people who have given you permission to interact with them. It's also about facilitating a place where these people can engage with each other and share their common interest (ie. your company, product or services!) Facebook can be the perfect way to show the human side to your business and put a face to a name.
Ok, so the three (3) cool tools are:
TOOL ONE: Custom URLs
Facebook now allows you to create your own custom URL for your page. This means your business can have its own permanent http://www.Facebook.com/YourBusiness URL. Visit www.facebook.com/username to secure yours.
PS. Facebook won't let you change your mind once you've picked one, so make sure you get it right!
TOOL TWO: Social RSS
Social RSS is a handy application that allows you to synchronise your blog with your company Facebook page. This means every time you blog, the post will also automatically appear on your Facebook page on the Blog/RSS tab. The benefit is that you don't need to login to Facebook every time you want to post blog content.
TOOL THREE: Involver
Involver allows you to synchronise your Tweets and You Tube videos to your Facebook page. Again it saves you time & allows you to keep fresh content up on your Facebook page with no extra effort. Tabs for Twitter and YouTube will appear on your Facebook fan page. There are also plenty more things you can do if you upgrade to the paid version.
So: there you have it. Three simple ways to harness the power of social networking to share your company with the world!
