subject: Facebook Groups - The Benefits of Starting a Group on Facebook [print this page] Facebook Groups - The Benefits of Starting a Group on Facebook
Facebook's 300 million users come from many different places, all walks of life, all points of the globe and every culture you can imagine and to cater to this wide and ever increasing number of unique individuals, Facebook has offered us the user the opportunity to join and create groups of our choice and liking. There are literally thousands of groups on Facebook to suit all tastes and you can join up to 500 if you so chose. But as well as joining groups you can also set one up yourself and become a group administrator over night. Sounds daunting? Maybe but maybe not. This article will look at the benefits of setting up a group on Facebook.
Branding - setting up your own group on Facebook is a great way for you as a business owner to brand yourself as a leader in your industry. You can easily set up the group to include your company name, address and photograph, as well as a link to your website and contact details if you so wish. This sets you apart from group members and can be quite a powerful marketing strategy.
Contact - As group admin you are able to contact all group members directly through the groups message members tab, as often as you like in fact with no upper limit. But a word of warning; with Facebook users joining literally hundreds of groups and receiving possibly thousands of emails and messages from group admins on a daily basis, it's important to realise that your eagerness to contact group members with a list of useful daily updates may not be as well received as you would like. Keep it light, fresh, useful and timely for best results.
Web Traffic - Not only will you have the opportunity to post a link to your website on the groups home page but you will also have the chance to control discussions within the group, to add content and message members with useful links to information on your company website. If you do this well, you could see an ever increasing flow of traffic to your website.
Sales - Facebook groups are a great place to network and meet potential business partners and there is no better way to find prospects for your business than by setting up a great group in a particular niche and inviting people to join or even promoting your group with a social advertisement within the Facebook platform itself. Build a good relationship with this audience and the next time they think about buying the product or service you offer they will also think of you.
However you use Facebook, whether for personal or business, groups are a place to find people with the same or similar interests to yourself. Some will be quiet and reserved when you arrive to say hello while others will be loud and full of life. Make the most of your involvement, participate and when you're ready for the next level why not set up a Facebook group of your own.
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