subject: Quitting Brave Victory Wallpaper Paint Industry Want To Robbed The Beach - Wallpapers, Decoration, [print this page] 20 years ago Wallpaper Had the appearance of traditional Paint Industry pose a huge threat. However, its poor quality, short life of such illnesses, as well as intense price war have to face the development of Chinese wallpaper market pains. Recently, this decline can not be reconciled many enterprises began to settle down wallpaper, the face coated with less than 8% of market share and reached a joint bigger market pie, to seize Paint Beach consensus.
Past: wallpaper hard ahead, paint the rapid development
Wallpaper this "Borrowed things" in China's development can be described as tortuous. About 20 years ago, the wallpaper from the West into China, has "beautiful moment", was quickly brought in the high-end consumers love. However, opportunities to see the Macedonian flocked wallpaper market, several price war after the merchants had to rely on to suppress the cost of wallpaper, cut corners to survive. Followed, fade, easy dirty, deformation, difficult cleaning, renovation difficult, short life have seen such bad sex, the status of this wallpaper plummeted. From prosperity to decline, wallpaper industry has experienced less than 10 years.
At the same time, paint industry has developed rapidly. Particularly in the late nineties of the last century, China Resources, the United States Tu Shi, Jiabao and other companies have created and rise, coupled with Nippon Paint's paint business, led the first campaign launched in the coating industry, paint industry, market share within a short period of ten years, the rapid rise, already the competitors??
Wallpaper far behind them. Recent years, however, in Rouran, Power Dekor rainbow wallpaper and other mainstream companies, led by the wallpaper industry's market share gradually from a low of 3% to 8% difficult, but wallpaper industry is not mature Sell Market as a whole still shows the non-standard, or even chaos.
Now: wallpaper coming back, wanted to occupy the paint beach According to IGI International Association
data released wallpaper, wallpaper in 2008 the global consumption growth in China and North America the largest increase of 20%. But China is only 0.3 square meters per capita consumption of wallpaper, while Japan was 5.4 square meters. Rapid growth and significant market potential, which caused many domestic enterprises began wallpaper wallpaper industry optimistic about prospects for Friends of gold leaf Rouran wallpaper vice president, believes that the market share of Chinese wallpaper should account for 70% -80% or more.
The face of the status of market share of 8% and 80% of the potential business opportunities, the recent decision of hundreds of major companies together wallpaper bigger market pie, and reached a "bigger pie of the market, so the industry brought out the second Spring "consensus.
At the same time, the relevant state Management Sector began to attach importance to the industry from the wallpaper. According to relevant sources, by the end of December by the state Environmental protection Prepared by the Department "wallpaper industry standards," is expected to introduce. After the implementation of the new specification will be to some extent regulate the market, improve market chaos.
In addition, the wallpaper Association also strengthened the management of the whole industry, and take the lead in integrating the industry's strength, co-issued strong calls to the outside world. On the other hand, the wallpaper company's brand awareness increased year by year. It is understood that today more and more enterprises begin to participate in wallpaper wallpaper Exhibition , Growing in volume and effectively created a wallpaper show wallpaper industry momentum and influence.
Thus, the many wallpaper companies want to come back, the determination to seize the paint beach is quite substantial.
Future: quitting brave win
Although the current situation, a short time is not ready to make wallpaper painted many domestic enterprises will cause any direct threat. But in the long run, competition for domestic coating market in this war, wallpaper and paint exactly who wins, and now it's harder to conclusions. But the so-called "quitting brave victory", so that the coating enterprises If you want to win this battle, we must not underestimate the many wallpaper ambitious enterprise. Only immediate action to actively cope with the challenges from the wallpapers, firing their own cultivation, together with colleagues external enemy, the coated enterprises to compete in this market, "protracted war" in the last laugh.
