subject: Who is your ideal customer? [print this page] Who is your ideal customer? Who is your ideal customer?
Who is your ideal customer?
As a business owner, it is important to know who you are really selling too.
Generally, when this question clients, more often than not they will respond.
"Anybody who will buy my product or services".
This answer is truly frightening, especially for small business owners whose livelihood is dependent upon a clear and directed focus in order to achieve results, i.e. a paycheck.
Therefore my next questionis often: "How's that strategy working out for you?"
Marketing to your customers is about strategy.
It's about finding out what they buy and why they buy it.
More importantly, it's about understanding what they buy and making you are selling it.
When you started your business, your number one goal was to sell as much of your product or service as you could and preferably for the highest profit. Right?
So, if you believe that every person you meet is a potential customer. Wouldn't you want to know 1. Are they qualified to buy
2. Capable of buying and/or
Most importantly do they even need your product or service?
These are questions you should be asking.
In order to make the sales to those customers you must connect your product/service to their needs.
Making sales is about making a connection. Connecting the customers wants to you. And If you don't find the people who really want what you have to sale; ultimately you will be out of business.
So the question is how do you find them, if you don't even know who you are looking for?
Your New Target Marketing Strategy
The Who, The What, The Where, The Why, and the How.
It is like that old movie, the good, the bad and the ugly. Knowledge is powerful because it gives clarity. If you know who's good, who's bad and who's an ugly customer, you will be that much closer to selling your product.
First, Be clear on what you are offering. What sets you apart from the competition?
Second, describe your target customers. How old are they? Where do they live? Where do they work? Where do they shop? What are their families like? What are their goals? What are their needs? Identify every individual detail that you can about your customers.
Third, create an ideal customer, describe how they dress? What type of job do they have? What is their income? What are their spending habits? Who are their friends?
Fourth, figure out what problem does your product or service solve for your customers?
Fifth, how will this ideal customer find you to buy your product/service?
When you are able to answer these questions, you will be able to answer the question: "Who is your ideal customer?"
