subject: Why Telemarketing Works For Small Businesses [print this page] Why Telemarketing Works For Small Businesses
Many business owners try to take advantage of the fastest growing industry today: telemarketing. It has been proven to boost sales, increase brand awareness and have other advantages for the business.
There are two types of telemarketing: inbound and outbound, and both are used in conjunction with each other depending on the goals of the business. Some find that inbound telemarketing is easier than the outbound marketing because inbound marketing means dealing with customers who already know about the product and services or the ones who are interested in it. On the other hand, outbound marketing is used to gather more customers and there is that inevitable "no" which can make it very daunting for some. However, whether it is inbound or outbound, telemarketing is the marketing strategy that small businesses can take advantage of to make their business grow bigger and better.
In general, telemarketing is a big plus to small businesses because there is a vast pool of customers that needs to be tapped and telemarketing is the best strategy to do it. There is great amount of data that can be generated from telemarketing such as customer data, preferences, feedback, appointments, and leads. These can all be used in product and service development to create a better business. Research and development can be backed up by data gathered from telemarketing.
If good telemarketing strategies are in place, then the business will be able to move in the right direction.
Set up a good inbound telemarketing base to pick up the phone and answer inquiries from your customers. Have a trained team to help your customer on tech issues and other troubleshooting concerns. Provide a hotline for your customers to be an avenue for complaints and suggestions. By having a solid inbound telemarketing base, you will be able to have a good customer retention strategy in place.
Prior to launching a new line of products or services, consider outbound telemarketing by gathering customers or advertising to them. Update your customer database, do prospecting, and even do surveys. Get appointments for product demos through outbound calling and you are on your way to expanding your customer base through telemarketing. You will surely wake up one day and see that your small business has actually become bigger.
Telemarketing has a lot of benefits for a small business and it is just a matter of strategizing and finding the right services that can be matched to the goals and vision of your business. You can get the assistance of ELV Telemarketing in this endeavor to make your business the best there is.
