subject: Color Printing: Is It Good For Your Documents? [print this page] Color Printing: Is It Good For Your Documents?
Imagine life without color. It sure is dull and bland. Color defines everything. It brings life to everything around. From your clothing to your food choice, color plays an important part in your decision. In the same manner, your mood and even your culture influences color selection.
Black and white are the simplest shades. These colors suggest minimalism. However, when the need for colorful imagery is great, these colors become dreary; thus, the need for more vivid and lively colors arise.
The good news is new technology has allowed us to create pictures that vividly represent photos of natural or artificial things. It allowed us to reproduce images of things that are beyond natural. Color printing has given us new ways to put color in our life.
What is color printing?
Color printing is the reproduction of illustrations or texts in color the resulting image of which is almost similar to the original. Primarily, colors used are red, blue and green. Any mixture of these colors yields colors such as yellow and magenta.
In the past color printing is only reserved for the most important documents. But with advancements in printing technologies, more and more companies and individuals can now afford color printing.
Applications of color printing
Color printing is usually used in printing photos, advertising, paper works, posters, brochure printing, etc. For instance, amateur photographers can now print colorful and clear photos because of computer printers. Huge companies do not experience troubles in producing large quantities of brochures as large color printers are easily available today. And, goods are now more presentable as packages are presented in more colorful and enticing cans, bags or boxes.
Types of Color printing
Traditionally color printing has 3 categories:
1. Production color. This type of printing is appropriate for massive printing where print speed and low cost is important. Printers used in this category can produce as much as million copies each month using plate-based lithography or large electro-photo static laser. With the advancement in digital color printing today, printing poster, banner, or color brochure printing in large volume has been more economical and accessible.
2. Graphics color. This is commonly used in print jobs that require high quality output in small quantities. Typically, graphics color printing can produce 4 to 50 copies per minute. The set up and operation of graphic color technology has contributed a lot to its modest growth in the market.
3. Business color. This type of color printing is usually used in offices. Its printing capability falls between the high quality output of graphics color and the speed and low cost of production color. Overall, the quality of prints of business color is enough to meet the need of many customers for color printing.
Companies should choose carefully among these types of color printing considering that not one of them have all capacity in one. Priority should be given on image quality, speed, and operating cost. Individual buyers and companies have to make a compromise depending on what their printing need requires.
Clearly, the world is full of color these days. New colors and new possibilities are always around. Life may still be the same, but with color around communication is easy, thus, boosting recall and call to action. Expect to see more innovations in color printing as days go by as more and more organizations discover the power of colored documents.
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