subject: The Value of FREE ADS in Internet Business [print this page] The Value of FREE ADS in Internet Business
Placing Free Ads
Placing free ads can teach you about writing ad copy; if you can't write copy that gets someone's attention on a free site, you definitely should not pay for ads.
Free advertising also teaches you to read the terms of service before you sign up for a service; most of us have unknowingly agreed to receive mail from thousands of FFA network members everyday as a result of posting a free ad.
Free Resources
You can, in fact, get a crash course in a whole new career with very little out of pocket expenses. The key here is using every free resource available to you and paying very close attention to your results.
- You will need web site statistics, this is your best way to know if your ad is effective.
- Ad tracking statistics are another great free value, especially if you have an affiliate site that does not offer web site statistics. You can use these to test different ads at the same location.
- Most people do not realize that there is more to free ads than FFA links and Classified ads. Today it is possible to use banner advertising, email advertising and viral marketing totally free.
Begin With What You Have
It is possible to begin to build a business on the Internet with no or very low investment. There are many free tools and resources available on the Internet, the hard part is taking the time to find and evaluate them.
Two kinds of Advertising for a Marketing Strategy with Free Ads
There are really just two kinds of advertising - that which you pay for and that which you get for free. And both should have their place in your overall marketing strategy. The problem arises when one does not understand how or when to use each.
Everywhere we look it seems that someone is claiming you can get rich online by taking advantage of the free advertising the Internet offers.
Unfortunately, as anyone who has tried posting zillions of free ads on the Internet will tell you it just doesn't work that way. What you really need to know about posting free ads online is that for the most part it's a waste of time - unless you're targeting other marketers.
Effective "free advertising" strategies do exist, but they aren't what the average online marketer thinks of when hearing this often hyped-up phrase.
Free advertising is the laziest way to promote your site!
