subject: Design Do's and Don'ts [print this page] Design Do's and Don'ts Design Do's and Don'ts
A user-friendly web site should be equivalent to a search-engine friendly website. When you are designing a site, there are several rules that need to be abided. If you choose to "break" one rule, it is best to compensate in another area. Below is a list of design do's and don'ts provided by The Truth About Search Engine Optimization by Rebecca Lieb.
The list consists of:
Avoid splash pages A splash page briefly appears as an introductory web site home page. It tends to be graphic-heavy and text-light. These types of pages are not good because they only link to one other page within the web site.
Do not use frames and inline frames (iframes) Avoid using frames and inline frames because they make it hard for search engines to crawl web sites. They break each page into three or more files (rather than just one).
Use clean, valid coding It is best to use code that is lighter, cleaner, simpler, more semantically defined, and in agreement with World Wide Web Consortium (W3C) standards.
Avoid duplicate content Do not place the same text content on multiple domains or within more than one page on your web site.
Avoid Flash websites Majority of flash sites only consists of one single web page. You will not rank for dozens of separate keywords with only one page.
Utilize individual title tags Every page on your web site should have its own distinctive title tag. No two pages should be identical.
Place graphics lower on a web page Because search engines pay more attention to words that appear higher on a page, it is best to use graphics only near the bottom. Search engine crawlers only index words.
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