subject: After The Economic Crisis, The Chinese Beer Market Opportunities And Challenges - Beer, [print this page] 1: Crisis to the Chinese beer market, what?
When God closes a door, He will give us a window to stay!
Economic crisis, we heard a lot about the wolf, and even the pessimistic end of the world. Of course, for the export-oriented industry really suffering, or even drowned!
Crisis ended, and in 2009 in China's beer industry is like?
1: Tsingtao Brewery: February 22, 2010 release 2009 is forecasted to go Tsingtao Brewery notice that a substantial increase over the same period the previous year net profit of 75-85% can be reached from 1220 to 1294 million yuan.
2: Yanjing Brewery: 2009 Yanjing Beer Group Corporation production 466.8 million liters, up by 11.35%, profit 2.99 billion yuan, up 29.9%, far exceeding the industry average growth
3: InBev Jinlong Quan: annual output value in 2009 increased by 4.1% cases, the profit growth of 43%.
4: second-line companies: in 2009, Shandong Silver Wheat Beer Co. Ltd Sell Income of 1.05 billion yuan, profits of 2 .. 200 million yuan, respectively, over the same period last year, up 18% and 40%.
The figures can be shown that the economic crisis in the process, the beer industry, a substantial gain unexpected "big fruit", sales increase, profits increase! Throughout 2009, has become a rare respite beer industry's good times!
2: post-crisis era, the trend analysis of China's beer industry.
Walked on the crisis in half, like walking on thin ice in the dark after a glimmer of light flashed in front of us! Post-crisis era is coming!
This is the best time M &! Jin Zhiguo, Tsingtao chairman in 2009, to issue such a voice!
In the crisis, we see who shot first in the Chinese beer industry:
2009 year, snow will be a shot Locke and three other business acquisition, and a new factory in Zhejiang layout. Consecutive shots in Shandong also planted three stones (amber, Yantai, Liaocheng), Yantai, Qingdao Brewery was forced shots, and buying the Baotu Spring, for the whole defense!
A time, Zhejiang as snow, InBev's duel battle, Shandong has become Tsingtao, Snow's racetrack!
During the snow base in Sichuan as the market, but also by several giants of the challenges, Yanjing shot in Sichuan, Yunnan, construction of 400,000 tons in the business; recently, InBev a plant in Sichuan, Sichuan challenge to contain snow! Before the cloth is also son of Tsingtao, Sichuan, and Yanjing, InBev beer with a thick snow into the situation in Sichuan area!
Behind these actions, we can see the differences between several giant mental state:
1: Snow's magnificent: from tens of thousands of tons to 10,000 tons capacity, Snow spent 10 years, this crazy expansion and expansion is almost hard to believe that the conduct of an enterprise, of course, we expansion may also criticized snow behind the issues, such profits are not higher, but the snow to guide the entire M & A craze qualitative change in China's beer industry! Number of firms in the Chinese beer median from 1000, down to the nearest hundred, until today, less than 300!
Whether changes in the market or economic crisis, we do not see snow this car have brake sign, do first major expansion after the stronger became the slogan of snow!
2: The library's sophistication sound: thick Yenching innate potential that no one can beat us! Beijing market is almost a super big worry angle, Yanjing Beer has become the lifeblood of base! Guangxi Li River with a strong spring holds, Yanjing again harvest a large base of megaton.
