subject: Standards War Will Be The Theme Of Home Appliance Market In 2007 - The Standard Appliances, Digital [print this page] Lee Director of the Secretariat particularly busy recently: as household appliances and again started a national standard for open tender. The collection is open standard appliances Authority (SAC/TC46) standardization group leader of small appliances unit.
Although the country is already the second open tender for the head of unit standards working group, but one of Lee as a contact or extremely busy. June 30 application after the closing time for the next round of expert review group organized to deliberate on the application units, etc. started.
Close attention in the enterprise microwave ovens, rice cookers, vacuum cleaners, disinfecting cabinet, electric irons, electric fans, air purifiers and dishwasher 8 small appliances unit of the national standard, Team Leader Open Call for the same time, this year in July 1, there are a number of appliances in the field began formal implementation of the relevant standards. This electric water heater which includes a new national safety standards, gas water heater and new energy efficiency standards that ban fluoride.
Together on January 1 this year, since the implementation of standards for digital television displays, on March 1 of the washing machine products introduced mandatory energy efficiency labeling, implemented from May 1 to install standard water heater ... ... this can be called the field of home appliances Standard event filled year. No wonder the industry and media exclaimed: After a price war, after war service to manufacturers as the leading standard of war will be the theme of this year's consumer electronics market.
"I do not agree with the standard in consumer electronics warfare argument. Appliance market price war is a fact, we all feel easier. However, household electrical appliance enterprises pay more attention to standards is a good sign." Lee said: "These on household appliances in the standard formulation, implementation has been walking in front of the enterprises to participate in the initiative better, and this is the original standard tender pilot to determine the household appliances is an important reason. enterprise attention standards based and actively to technology innovation standard strategy for businesses is a good news. "
"First-class enterprise to make the standard, second-rate company to do technology, third-rate companies make products." Phrase has been widely circulated saying the majority of enterprises are increasingly being regarded as a classic. Xu Dongsheng, Deputy Secretary-General of China Household Electrical Appliances Association, pointed out that paying attention to standards for domestic appliances business, using the standard to carry out market competition phenomenon has appeared, but war is far from standard. However, the impact of standards on business has been reflected, enterprises pay more attention to the standard strategy, recognizing that standards related to the enterprise market competition and product development. In the international market, the role of standards is more prominent, this country still has a long way to go. According to statistics, China has up to 60% of the home appliance exporters encountered technical trade barriers abroad, the resulting annual direct and potential economic losses of about 500 billion U.S. dollars, more than 25% of the total annual exports.
"Standard is the government regulating the market and guide the healthy development of the industry as a means. Through the appliance in the form of national standard bidding, to provide a fair and competitive business arena, the standard guide enterprises through healthy competition." Household appliances in China Academy of vice President, the Secretary-General MA De-jun Appliance Standard Committee said: "The standard understanding of the whole enterprise has a process. But with the deepening of market competition, enterprises will be more emphasis on standards for enterprises in market competition, industry role . the current standard of war put a bit too, but sends a signal that the company is gradually upgrading the standard sense of the enterprise in the standard setting process has already begun the implementation from the past started to change the passive to active participation. "
Zhuhai Gree Electric Appliances Co., Ltd. Department of Technology Management standard room before the main Ren Caoqing that the standard role of very large enterprises, on behalf of the technical level of enterprises and market positioning. Competition in the international market has always been particular about the standard of competition. ISO, IEC, ITU and other international standards organizations to develop international standards, many are a number of large international companies in control of the right to speak, they will from the country's strategic enterprises and revision to the standard. By setting the standard form of technical barriers to trade barriers, to maintain market competitiveness. As earlier, the standard strategy of the domestic large enterprises, Gree Group, 90 from the last century to raise the standard within the company strategic thinking, and now, Gree Group, the standardization of the standard rooms have been upgraded to the Ministry, responsible for the standardization of business implementation of the strategy work and standards.
