subject: 5 Sales Script Phrases You Should Never Say When You Want to Make the Sale [print this page] 5 Sales Script Phrases You Should Never Say When You Want to Make the Sale
There is an art to the phone. Art rarely comes naturally to anyone. Even the greatest artists of all time, Da vinci, Picasso, Van Gogh, Monet, etc all spent years mastering their craft. During their formative years I can only imagine that they made countless mistakes. They discovered different ways to hold their brushes, mix paints, and provide a unique perspective. They stuck with their art until they created masterpieces.
As you look to improve your script skills on the phone, the process isn't much different than an artist. It is likely you will make countless mistakes. You will try certain sales script techniques and find them to be ineffective. When you run into that right formula it will be true art every time the phone rings. To help you get to mastery faster, I invite you to consider the following 5 mistakes to avoid on the phone:
"Hello" One of the worst openings possible. It's unprofessional and lazy. Greet someone with a time of day greeting; make them feel that you are there to help. You can even open with a question that will get them to see you are there to help.
"How can I help you?" An open ended question like this won't get you to the sale. Most prospects only know 1-2 questions to ask. When you ask a vague question you are likely to get "what is the price?" and that won't help you get that person to make the investment.
"When are you looking to buy?" You might think you are qualifying the prospect but you are just pushing them away. The prospect feels cornered, they feel like you are trying to sell and they will rush off the phone.
"Would you like to know the cost?" Reminding them of the price is a sure fire way to lose them. Even though most people will mention price is important, it's usually not the deciding factor. Get to what is most important to the prospect and let them get out their credit, take down their information, and when the order is complete let them ask how much they just invested.
"Um, Uh " Stalling for words is one of the worst sales script methods ever. Have you ever noticed your Doctor at a loss for words? Of course not! Be the professional, master your language on the phone and stay in control of the conversation.
Removing these 5 phrases from your sales script will save you time on your pursuit of becoming a master on the phone. It will save you from hearing the dial tone and help you to create your sales master piece.
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