subject: How to Choose an Effective Public Relations Service [print this page] How to Choose an Effective Public Relations Service
(Apex, N.C.) Innovative public relations consultancy PRPowerhouse is now offering three public relations service packages at flat rates to help small businesses spread the word about their products and services.
The PR101, PR201, and PR301 packages offer variations of a base model focused on delivering strategic messaging through targeted press releases and media relations.
"Small businesses need to get the biggest bang for their buck with everything they do, period," said David Menzies, President of PRPowerhouse.
According to Menzies, entrepreneurs are often overwhelmed by day-to-day operational responsibilities and don't have the financial resources to effectively market to potential customers. PRPowerhouse's service packages are designed to provide a high return on investment of time and money, he said.
After selecting which package best fits their needs, PRPowerhouse customers gain access to an easy-to-use PR content form to develop a basic message consisting of key words and phrases tied closely to selling points and differentiators targeted at prospects. The form is submitted to PRPowerhouse to build a press release which is shared with the customer during a professional consultation session before distribution to media outlets.
"The combination of professional guidance and hands-on participation in building a core PR plan helps the small business owner focus on his or her business and really drill down to what they are trying to say to prospects and customers," Menzies said, adding, "It provides a jumping-off point for them to move forward with other marketing, advertising and branding efforts."
More information is available online at PRPowerhouse.com or by contacting David Menzies at info@prpowerhouse.com or (919) 373-4274.
About PRPowerhouse
PRPowerhouse is an innovative public relations consultancy in the Research Triangle Park region of North Carolina serving clients throughout the United States and overseas. Our PR101, PR201, and PR301 service packages provide high-impact, low-cost options for delivering information about products and services to prospects and customers at a flat rate. PRPowerhouse is a division of Menzies Consulting, Inc., a full-service strategic messaging and communications planning firm with expertise in the life sciences and technology market sectors. For more information visit PRPowerhouse.com.
