subject: Telemarketing Drives Profit in BPO [print this page] Telemarketing Drives Profit in BPO Telemarketing Drives Profit in BPO
Statistics coming in from assorted studies have showed that telemarketing contributes to the major chunk of a BPO's earnings. The telemarketing services were the most hired among the call center services. This was largely the idea of call center experts for years down the line. However, of late, web marketing and help desk services have made some significant cuts in the percentage of contribution made by the telemarketing business.
The easier conclusion is that the telemarketing company enjoys more revenues on a yearly basis than their non-voice counterparts. In fact, the findings not just validate the importance of the telemarketing calls, it also confirms something else.
Contrary to the belief that other forms of lead generation like websites and email marketing is still waiting to catch up with the good old telemarketing! But you cannot really write them off. Sales lead generation through other non-voice means have come up strongly from being relegated to the sidelines.
If you consider the fact that telemarketing calls were around for decades while the others are almost infant in terms of years of usage, you have to say that the telemarketing business has a challenge on their sleeves. It remains to be seen how long telemarketing services continues to hold fort as the highest-earning BPO service.
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