subject: Sydney Web Design: Online Existing Businesses Require Online Marketing [print this page] It was shown that the internet has become the world biggest village. Created for collaboration between institutions for their scientific research and military projects where internet has become a business world whereby businesses found its purpose to live and work in that village as well.
What I would issue this time is a necessity of online marketing when having a website. As all businesses apply marketing concepts with their work, also with websites (seen as online businesses) need to apply at their work. Not all business owners have the education referring to the marketing concept. Thus I would quote you the marketing definitions by: world known American Marketing Association (AMA): Marketing is the activity, set of institutions, and process for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society of large.; and marketing guru Philip Kotler Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.Since I started to research the online work of businesses I would continue writing about online marketing also known as internet marketing or web marketing. As conventional marketing has the marketing mix - 4Ps (product, price, place, promotion), strategies, research analysis as well as online marketing does. Most accepted online operation is SEO - Search Engine Optimisation in scope of the SEM - Search Engine Marketing work. In the short questionnaire I made for my clients that exist online towards their website, all have positive experience when employed SEO operations. They called them an inexpensive way for online success. There are businesses that work online only through their websites on the internet, others that are well positioned on the market through their branded company/products/services and others trying to penetrate or want to increase their market share. However all have one ambition to identify and satisfy customer requirements profitably. Online marketing assists businesses. World internet usage increased to 28.7% of the whole world population or in the past ten years multiplied to 444.8% (source: http://www.internetworldstats.com/stats.htm). Reaching the world from one place facilitates businesses in their ambition to accomplish. Thence they can easily contact their customers and identify their needs.Preferably it is advisable to apply a whole internet marketing strategy. Depending on which level of achievement you are in and the budget you are limited with, you could start with few tactics which could be considerate as most effective to reach the goal for your online work.Pardon me about my online absence. I have been offered to publish my articles at Webski Solutions the Sydney Web Design Company I have engaged with for my website development. Hence, you could find the other articles describing website design, development and SEO at their website under the mutual title Sydney Web Design Presenting your business online: Part 1: Website Design; Part 2: Web design and development along with SEO; and Part 3: SEO makes your business visible.by:
