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subject: Can Constant Contact Help Your Business Succeed? [print this page]


Can Constant Contact Help Your Business Succeed?

Important Information Regarding Email Management Service - Constant Contact

There are many online marketing methods available to get the word out about your product, but email marketing is something that no online business should be without. Constant Contact is an email/autoresponder solution that provides the capability to send attractively formatted emails, either text or HTML, from an interface that's user friendly. The service this company offers for email list management is different from what you may be used to, or what you may expect. Today we'll be covering our own review of Constant Contact, and you will be in a better position to make the best decision for your business.

When we first gazed at the customer interface we were pleasantly surprised and impressed with the design considerations that were apparent. The overall appearance of an email is so important that we would be shocked to find any business that didn't care about it. If that is a concern to you, and we hope it is, then no need to worry because Constant Contact has an array of business email templates for you to choose. There is even an editor at your disposal should you wish to alter the templates for the best fit to your audience. If you're concerned about the needs of your market audience, rest assured that these templates have an universal application suitable to any market. It's no secret, part of the marketing process dictates that you distinguish all your marketing vehicles to the utmost. Constant Contact has taken as much pain out of email marketing as humanly possible. If you want to go a step ahead in customization, then you can easily add images, hyperlinks, contact details and if you're looking out to integrate some kind of payment method, then you can simply add your PayPal code. If you are a more advanced uses, you can even program the template codes. But don't forget that Constant Contact doesn't use HTML for its design, but XHTML and CSS instead. So if you're not really into using CSS, then you can stick to the editor, which will obviously make your job easier. Besides, Constant Contact will not allow you to make your own internet pages. However, it does allow you to add a subscription box to your website easily.

Just like all the others, important statistics on your email campaigns are provided to you in a clear and easy to understand manner. The main and typical data include open rates, bounce percentages, number of click-throughs, etc. No guessing at all about campaign performance or stats, and you can make the best decisions about any changes you will need to make. When you know how your campaigns are performing, then it becomes easy for you to make the necessary changes in order to get better results. Customer service is something that is important in every business experience, and we feel Constant Contact is a cut above in this department. This is an integral part of any software as service because in a way your business depends on it, or at least a segment of it. When you're working with Constant Contact, you get detailed videos that you can watch to get a good head start. Last but not least, there is an online community of users available if you want to ask any questions about the service or email marketing, or anything.

Overall, you can't do better than Constant Contact when it comes to making your email marketing efforts easier and more profitable.




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