subject: Knowledge is Power! [print this page] Knowledge is Power! Knowledge is Power!
In today's fast-paced, dog-eat-dog marketing climate, there's no question about it that the spoils will go to those whose field intelligence is best. With that in mind, perhaps some of the following tips & resources can help you on your journey. Best of luck!
1. The Alibaba Corp.
It's no secret that China is an import-export giant. In fact, this has been the case for a long time. However, you might be unfamiliar with Alibaba.com. The Alibaba Corp. is China's preeminent import / export company, and also lays claim to the title of China's largest domestic & international Chinese trader. If that isn't enough, they also run AliPay, which can be best equated to PayPal. Finally, they are also the owner / operator of Yahoo! China, having purchased it in October of 2005.
2. Who Doesn't Like Cash & Prizes?
There is scarcely a more motivating factor to a worker than the lure of a prize of some kind, whether it is a cash bonus, or a physical product. If you think such tactics could boost your employee morale (or their flagging performance), then it might behoove you to check out the Leapfrog Group. Based in the north of Sydney, Australia, their specialties are promotional campaigns & incentive programs. Some prizes given in the past include cash, spa treatments, and free flights.
3. Follow The Yellow Brick Road....
Even in today's hyper-connected world, brick-and-mortar businesses are going strong. That's good news for their owners, but sometimes, they may not know how to maintain their momentum. That's where Yellow Brick Road Marketing comes in! Much like its namesake, the Yellow Brick Road Marketing team will take you where you need to be as a business owner. For those who are unaware, their focus is in innovative promotional methods aimed at the offline sector. If you're in need of their services, you can check them out on the web by running a simple Google search.
Note: Further information can be found on The Marketing Association of Australia & New Zealand's website (http://www.marketing.org.au/useful_marketing_ideas_products.aspx), from which elements of this text were borrowed.
