subject: Fashion Forward Wrist Watches by Renato [print this page] Fashion Forward Wrist Watches by Renato Fashion Forward Wrist Watches by Renato
The watch industry can trace its history all the way back to the 16th century. Though most Europeans considered horology (watch making) a noble trade, it was the Swiss who became famous for it. Why the Swiss? Well, it wasn't because they had the largest watch industry. Believe it or not, the French, the English, and even the Americans sold more watch than the Swiss. That was until the 1970s.
Looking back on it, the Swiss had always been the innovators when it came to timepieces. They developed the finest pocket watches in the world for more than three centuries and then when the winds of change began to blow, they developed the first self-winding wristwatch in 1926. Although famous for their generations of skilled watchmakers, it was the Swiss who introduced the technology that essentially replaced the timepieces they had perfected.
In 1952, the Swiss introduced the first electrical watches. Two decades later, the Quartz revolution changed the face of horology forever. These new electronic watches were cheaper and more accurate. The wristwatch was no longer a luxury item.What did this mean for the Swiss? For starters, their watch industry became the largest in the world. But another result, a repercussion really, is that the Swiss became synonymous with timepieces. To this day, watchmakers who have virtually no association with Switzerland concoct stories about connections to old-world Swiss artisans.
They do this because even today consumers associate the Swiss with fine timepieces. It is an easy and reliable promotional technique.We told you this story to illustrate to you just how difficult it is to break into the watch industry. Most of the top companies have histories that can be trace back decades, even centuries. And those that do not often lie and say that they do. But we're not here to name names. Today we want to talk about a watch company that has succeeded in spite of its obvious inexperience or history. We are speaking about Renato.Though they are top sellers on ShopNBC and online, few people know their story.
Founded by Ovadia Levy and designer Daniel Mink, the company offers high-end watches at reasonable prices. Their philosophy is simple: a new century calls for fresh new designs. While most high-end watchmakers have history and tradition on their side, the founders of Renato thought they could do better.Of course, something things should never change. Like any product, a watch is only as good as its ingredients or components. This means starting with durable materials and producing timepiece that is tough, accurate, and reliable. Let us take a moment to examine a few of their most popular offerings.
Wilde-Beast Generation II
Designed as a dress watch, the fine craftsmanship and durable material allow the Wilde-Beast Generation II to double as a sport watch. The stainless steel case and the scratch-resistant sapphire crystal face ensure toughness as well as water resistance. It has been tested at 1650 feet! The rose-tone Arabic numerals and index markers stand out against the black dial. Luminous hour hands and a date window add a bit of sophistication. The wrist bracelet is rose-tone stainless steel with black inner links. Quartz movement ensures accuracy and reliability. Like most Renato watches, the Wilde-Beast Generation II comes with a five-year warranty.
T-Rex Day and Date Gold-Tone
One look at this timepiece and you'll know why they called it T-Rex. This watch is fierce! The band and the case are gold-tone and the dial is blue mother-of-pearl. As you might imagine, a gold watch with a blue dial creates a rather bold and distinctive look. But like most Renato watches, the T-Rex is more than just pretty, it's also tough. A scratch resistant crystal face and stainless steel give the watch durability and a bit of weight-almost a pound. The hansom design includes luminous hour markers and a gold-tone Arabic numeral at the eight o'clock marker. The subdial has diamond accents at the six o'clock position and a date window beside the one o'clock marker. Quartz movement powers the gold-tone hour, minute, and second hand. The diamond weight for the T-Rex is approximately 0.15 ct.
Wilde-Beast Gen II Chronograph Strap Watch
With a sleek, modern look, the Wilde-Beast Gen II Chronograph is a more casual timepiece than the aforementioned models. Not that it's unattractive. In fact, the black stainless steel dial, silver-tone Arabic numerals, and luminous silver and green hour and minutes hands are quite stylish, even striking. But the rubber strap is a dead giveaway that the chronograph is a watch that was designed for the outdoors. Not to mention the fact that the timepiece can be submerged in up to 1650 feet of water and still run without a hiccup. As a chronograph watch, all hours are numbered. There is even a date window. If the buyer has any issues, the standard 5-year Renato warranty applies.
