subject: Using Marketing Gift Items for Business Growth [print this page] Using Marketing Gift Items for Business Growth
Promotional Items are a very important and very often economical form of advertising. Designs and slogans should be clever, and of course the gear should reflect the nature of your corporate sector in a positive light. Some types of professional services should use very professional and conservative types of surprises, while other businesses and recreational venues are free to be more humorous. For example giving away tee shirts with the slogan "we plant um right" would be appropriate for a gardening service, but highly inappropriate for a funeral home. A more appropriate gift for that type of organization is a classic pen set with the organizationname imprinted on the side.
The purpose of any gift item is that the recipient will enjoy and use it. The intent behind any surprise is that it reminds the recipient of the giver in a favorable way. Advertising treats serve the same purpose as any other types of gift items. They are made to be implemented and enjoyed, and they remind your clients of your firm. Inexpensive imprinted pens are a great example of this. Pens get passed around, and can end up almost anywhere. They are useful, and are viewed frequently by their users. They make a more lasting impression than most gift objects, because of their portability and ability to be used frequently.
Some promo gadgets could be marketable for sale, rather than given away. Restaurants, clubs, bars and rock bands frequently sell hats, shirts and jackets to the public. Glassware, mugs and coaster sets are also excellent promotional objects for this sort of organization. The design should appeal to their typical clientele, and represent their overall enterprise image. Elegant restaurants should choose elegant and visually appealing designs, while venues with a more rustic atmosphere might enjoy offering humorous marketing devices.
Tee Shirts make excellent marketing goods because they are like walking billboards for your corporate sector. Consumers typically ask about tee shirts, and this evokes a testimonial from the shirt wearer, who proudly explains how much he likes your enterprise establishment. So for the price of a tee shirt you get a moving bill board and a commercial. Tee shirts are really a great advertising bargain, but don't be tempted to skimp on the quality of your shirts. If a shirt looks cheep or tacky it will not be worn, except to fix the car or clean out the garage. There are no potential customers in a garage, or under your client's car.
There are a wide variety of pieces to choose from, including imprinted pens, tee shirts, refrigerator magnets, jackets, hats, glassware, backpacks, sunglasses, sculptures, and canisters. The list is really endless and only limited by your imagination. Any gadget can be imprinted and sold or given away to encourage your business.
