Spots, stripes and floral were the highlights of the 70's clothing that have been brought into the 21st century and given a little modern makeover to make us look more feminine and sophisticated with clean cuts and fresh spring colors. Women of the fifties tended to dress smartly, looking and acting like a true lady was important. A good tailored and figure hugging dress was a popular look, as was the floral look which could be seen in summer dresses with 'swing'.
On the other side, an alternative lifestyle and rebelling against a society called hippies (derived from the word hipster) grows; they were focused on freedom and getting back to nature. Hippies were the natural outgrowth of the Beat movement in the 1950s and keep growing in 60's era. So the clothing could not really be described as fashion, per se, because it was meant to be an expression of the person and the times. However, there were definitely certain recognizable styles that made a big impact on the fashion world.
As such, hippie clothing was often loose and made of natural fibers like cotton and hemp. Men and women grew their hair long and eschewed products and fussy styling (although, contrary to popular belief, they did still shampoo). The black turtlenecks and trousers worn by the Beatniks, male and female, morphed into peasant blouses and jeans. Anything one made oneself, whether sewn, knit or woven as macram, was prized. Gradually, this extended towards dyeing one's own clothes and the colorful tie-dye became popular.
