subject: Prices Of Foreign Brands Of Collective Domestic Appliances Brand Price Stability - Prices, [print this page] After New Year's Day, refrigerator, washing machine, range hood, stove and other major household electrical appliance enterprises played the banner of prices, and some products also began to raise prices. Siemens is straight up the prices of its products, the move attracted Bosch, LG and other foreign brands have pledged to gradually adjust the price in the near future. Is home appliances to the collective prices? Channel business but had said the prices of home appliances will not be much change, Chinese New Year there will still be substantial bargains. Recent prices of home appliances in the end to go from here?
costs
Lead to prices of some products
News from some companies understand that this is mainly due to higher prices by steel, plastic and other raw material prices impact.
Beijing in medium and large refrigerators sold in the tower shop area, the reporter saw three Siemens refrigerator prices generally in the more than 5,000 yuan, the most expensive refrigerator price has also been adjusted to 3,000 yuan, while the price of this refrigerator is 2600 before the price adjustment element. According to sales personnel, starting from this month on the 4th, the brand's products have already adjusted the price, refrigerator, washing machine prices ranging from 100 to 300 yuan.
Other person in charge, according to Su Ning, starting from the 4th of this month, Siemens raised its prices of various products including range hoods, gas stoves, water heaters, refrigerators, washing machines category, price increases of up to 9% , the minimum is also 2%. At the same time, Bosch product prices will rise about 10%.
To industry sources, as early as the end of November last year, many foreign brands have been released on the wind to price increases, but more direct action of Siemens only. Other brands tend to take a more subtle way of prices, such as the introduction of more new products to higher market prices.
It is reported that iron ore by outsourcing, the impact of rising fuel costs, steel companies are facing problems of the current upward pressure on production costs, and this pressure will again affect the home appliance industry and other downstream industries. Refrigerator, washing machine and refrigerator compressor tank main materials are steel shell, so the rise in steel prices on the impact of white goods is far higher than the impact on black appliances. In addition, the pressure of RMB appreciation, so that low-cost advantage of Chinese home appliance industry is facing new challenges.
production capacity
Local brand price stability
Despite manufacturer price increases the pressure because the cost of the request, but there exist a number of factors constraining prices. In this case, the local brands that currently do not have prices.
With industry analysts believe that the refrigerator industry, for example, launched in Hefei Haier 2 million units of refrigerators base; Hefei Meiling will add six refrigerator production line, factory in Sichuan Province has increased production capacity, yield a total of more than 2 million units; new flight is also a new refrigerator at 200 million capacity. Despite the costs, but also expanding production capacity, as long as does not change the situation of supply exceeding demand, the price of home appliances will not be a big increase.
U.S. washing machine head of division-related price increases heard Siemens said after the pre-Chinese New Year is the second, three sales season, so the U.S. washing machine will not raise the price for the time being. Skyworth, Hisense and other company officials also said that as the industry background of the reasons may occur after the Spring Festival price of EADS were mixed phenomenon of home appliances, but not price increases during the Spring Festival, will maintain a steady state.
An official told reporters that foreign brands, they are not worried about price hikes will affect the New Year sales. And that the price increases aimed at low-end products, the low-end product prices will rise up and narrow the price gap with high-end products, the ultimate high-end products to stimulate sales. This is working with "foreign brand in 2007 to accelerate the high-end marketing strategies in China" with the idea fit.
