subject: Chongqing's First "air-conditioning Brand Satisfaction Survey Report" Came Out - Air [print this page] United by the Chongqing Commercial Daily
States United States
Electrical and major primary
Streaming media
, Co-organized professional website "
Air conditioning
Brand
Satisfaction survey "event last Monday by the introduction, that caused a strongly consumer response. Survey results show that the most important consumer dissatisfaction with air-conditioning consumption concentrated in the service links.
In the week, in addition to 100 users a large return visit, there are nearly a hundred
Kelon
And
Changhong
Air survey of users reached the hotline, to participate in this satisfaction survey. Meanwhile, there are more than 300 readers in the Great Yu net, Yu newspaper network involved in
Network
Investigation.
See from the survey results, consumers
Choose
Air-conditioning products, brand awareness, the quality, price as the preferred elements. 82% of consumers on air quality
Table
Show satisfactory or satisfactory. Among them, the cooling and heating effects, air conditioning design, the power consumption of more than 85% satisfaction rate.
In addition, 65.8% of consumers expressed satisfaction with air-conditioning service; 75% of consumers said that the commitment of businessmen or manufacturers can provide standard time service, but the installation and maintenance of quality satisfaction rate was 70%. 80% of consumers said that manufacturers did not provide active service.
The survey exposed the biggest problem is that after-sales service prices high this week, the lowest satisfaction survey for air conditioning repairs price, satisfaction rate was 57%.
Had spent over 2,000 yuan to buy back less than two years Kelon air-conditioning use as decorations on the consumer Zhang a look of anger and frustration
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Air conditioning brand satisfaction survey (1)
Kelon Changhong poor performance and high recognition
Major survey this week of two air conditioning brands, the survey results also showed significant differences. As first-line brand, not only exposed the false propaganda Kelon, service , inconsistent quality and service are not in place and so on, but the high maintenance fees have also become objects of consumers questioned. On the contrary, Changhong air conditioning industry as a rising star, in the minds of consumers do have higher satisfaction.
Kelon: piles of pre-sale questions
This investigation a total of 100 telephone follow Kelon users receive 47 Kelon online questionnaire, in addition to scoring more than 20 investigations Kelon users to use the hotline to provide experience.
Findings: According to the survey, Kelon in brand awareness, quality, satisfaction was more than 80% are recognized by consumers, but in after-sale service satisfaction and satisfaction with the support fees rate of less than 60%. When many consumers were surveyed on the quality of Kelon, services expressed dissatisfaction.
In terms of quality, consumer problems reflected mainly in cooling and heating effect is not good enough, noisy and so on; in the after-sales service, , services are not standardized, the fees are unreasonable become consumers heart pain.
