subject: 5 Reasons for Caribbean Based Travel/Tourism Companies to Break into the Canadian Market With a Destination Marketer [print this page] 5 Reasons for Caribbean Based Travel/Tourism Companies to Break into the Canadian Market With a Destination Marketer
Canadians love to travel and much of the country's spending is directed toward Caribbean destinations. It's important to take advantage of a national market that continues to grow (and continues to centre on your region) and we want to help illustrate this with the assistance of a destination marketer.
Here are a few of the reasons why it's essential for Caribbean based travel and tourism companies to break into the Canadian market.
Canadian Winters
Canadians may love their country but most don't love the long and cold winters that come with it. Every year, from October to March or April, a huge number of Canadians want to get away from the country's dark nights and freezing temperatures and escape to sandy beaches and warm water. The Caribbean is a popular destination for just this reason.
High Travel and Tourism Spending
Travel spending has continued to rise in Canada throughout the last several years. In the first financial quarter of 2010 this trend continued and shows no evidence of slowing down in the future. Despite the recession, Canadians are still making room in their budgets for vacations and the Caribbean is an ideal choice for many. Your business stands to benefit from appealing to a demographic that has money to spend on enjoying the Caribbean.
Relaxation Vacations
Much of Canada's travel and tourism spending is directed at leisure-centred vacations and the Caribbean offers a perfect destination for many travelers. Marketing to Canadians allows your business to demonstrate how your area is perfect for relaxing days at the beach, soaking in sunshine, enjoying warm weather and much more.
Unique Beaches
Canada has large coastal regions but, unlike the Caribbean, the nation's beaches are only seasonal vacation destinations. As noted before, Canadian winters drive many to seek travel spots where they can get away from the cold and dark of home. What better way to market the Caribbean then through its wide array of beautiful beaches, sunshine and warm weather?
Cultural Tours
The Caribbean has a rich culture with a history that many Canadians are dying to explore. Highlighting the potential for cultural exploration taps into Canada's fascination with discovering fascinating traditions, historical sites and more. The Caribbean is unique in that it offers the chance for adventure and relaxation in equal parts a fact that appeals to most Canadians.
There are many more reasons for why Canada is a great market for Caribbean travel and tourism companies to break into. We hope that these few examples offer a starting point that helps to illustrate the value that comes with making your business known across the nation, and a destination marketer can help you make that happen!
