subject: Sticker Printing and Your Green Living Message: How to Make an Effective Point [print this page] Sticker Printing and Your Green Living Message: How to Make an Effective Point
If you want to remind your community about the importance of living green or preventing pollution, you can use sticker printing to your advantage. You can create your own personal message and design your own artwork to bring your message home in the form of a bumper sticker or other custom sticker. You can also use a preprinted sticker, but it's fun to show your creative side and craft your own special statement. A unique sticker can truly attract attention and inspire others to change.
The first rule of marketing psychology is to know your audience. If you live in a religious community, you want to appeal to religious people. This may mean sticker printing a message about being good stewards of the earth, and placing your sticker on the back of your bike or car. If your audience is simply your neighbors who aren't recycling, it's smart to gear your message to people like them and place your sticker on your recycling bin.
What should the tone of your statement be? While you have a Constitutional right to free speech, an offensive message often gets lost or turns people off. It's best to create a positive statement for your custom sticker printing message. People do not change their minds through tiresome arguments, so you have to be innovative and encouraging with your writing.
People also do not want to think that you're patronizing them with your message. Now is not the time to employ condescension. Your neighbors may not recycle because they're uninformed, or they're just overwhelmed by how to separate their trash and recyclables. Old habits die hard, so your sticker printing message needs to motivate them to change their habits for an explicit reason.
What kind of local issues can you bring up? Perhaps you want to raise awareness about the bliss of eating local organic produce, or bring attention to a local pollution source. Humor, if done right, is especially effective. At one end of the spectrum of sticker printing, there are negative messages and bumper stickers, but negativity isn't always very inspiring. At the other end of the message spectrum is amusing or entertaining comments. If you are naturally witty, now may be the right time to summon your comical side.
Living green has never been about doing everything perfectly. You don't have to live in a tree to live green, and this may be the most important message to convey in your customer sticker printing.
